#media

Faraday Future, the Chinese-answer-to-Tesla car company whose travails have been worthy of three concurrently running soap operas even though they have yet to put a single car anywhere near a showroom, debuted a sorta-concepty-production thing this week. And boy oh boy did the knives come out. But why?

Do you remember the last Volvo commercial you saw? Or any Volvo commercial?

If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.

It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing.

Since General Motors showed the Chevrolet Bolt EV Concept at the 2015 North American International Auto Show, the company has been adamant the car would compete with Tesla’s upcoming Model 3 in terms of pricing, range and certainly in terms of consumer adoption.

The Teslarati, on the other hand, don’t seem to agree.

Tesla’s stated modus operandi since inception is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” But for fans of the Silicon Valley brand the M.O has been twisted into Tesla or bust, leading to straw man arguments and arbitrary analysis.

Electrek’s latest Tesla versus Chevy op-ed by Fred Lambert is a perfect example.

To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.

Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief.

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

Last time we heard from Fox’s Gary Gastelu, he was reporting that his test Z06 gave up during his track run in a spectacular shower of oil and grease and bits and fun.

Now, he says Chevrolet has told him what went wrong and it’s a familiar story:

After bringing it back to Chevrolet HQ for inspection, the engineers determined that the likely cause was a piston connecting rod bearing that was damaged by debris in the oil that was left behind after tapping the threads for the oil filter. Once a piece gets jammed in there, it starts creating more debris, which keeps making things worse until finally … kablooey. In this case, it took out a few more pistons with it.

You may have noticed that car dealers get bashed by the mainstream media on a regular basis.

There are a few good reasons for that.

Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.

This headline is as true as any other you’ve read over the past few days.

The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.

It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”…

I was browsing the internet the other day and came across a website that purports to be “A guy’s post-college guide to growing up.” Normally I avoid websites like this. I learned about the manly arts the old fashioned way, dangerous experimentation, but since I have been wrestling with an especially verdant crop of nose hair recently I thought I might find some grooming tips and so I decided to check it out. Amongst all the articles on slick, greasy-looking haircuts, sensual massage techniques and the power of positive self-development, I found this handy beginners’ guide on how to drive a stick shif t. Since it was one of the only things on the site I had any real experience with, I looked it over and decided it was pretty good. Naturally, I thought I would share it.

In late 2013, TTAC was invited to review the Jeep Cherokee. As the journalist assigned to cover the launch, I gave what I felt was a nuanced but critical assessment of the vehicle: that it delivered with respect to its off-road prowess, but left a lot to be desired in other areas, namely the on-road driving experience and overall packaging.

TTAC was alone in its criticisms, with other outlets heaping praise on the Cherokee for attributes that I felt were lacking. A backlash from readers, Mopar fans and other entities ensued, and we were left looking like a fringe element of anti-Cherokee cranks, despite what we as an organization felt was a fair and nuanced, if – ahem – slightly colorful review of the car. It turns out that in the end, we weren’t alone.

The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.

Monday night at 5:43 PM, TTAC received this note from Chrysler PR

Due to unforeseen circumstances, the 2014 Jeep Cherokee and Dodge Durango short-lead media drive program – originally scheduled for August 4-14 in Seattle – is being postponed. We deeply regret this late notice and apologize for disrupting your busy summer schedule. We will get back to you as soon as possible regarding information for the media drives of the Cherokee and Durango, which we expect will take place in the first half of September.
For those of you that have already booked your flights to the program, your reservation will automatically be canceled by our travel company, BCD Travel. Should you have questions related to this, please feel free to contact me and/or the individuals noted below: