Tag: Media

By on May 15, 2017

bmw grille

Last week’s ABC News investigation into unrecalled BMW models bursting into flames after being parked raised a number of questions, but didn’t provide viewers with many answers.

While the automaker, like others, has seen its fair share of fire-related safety recalls in recent years, the models involved in the apparent rash of spontaneous fires appear quite diverse — both in model type and age. Any fire can have a number of causes, leading many to see the report as sensationalism, especially after the National Highway Traffic Safety Administration said it couldn’t find a recall-worthy issue behind the blazes.

After taking time to examine ABC‘s findings, BMW decided to speak out. (Read More…)

By on May 11, 2017

[Image: Wikimedia Commons]

While BMW definitely isn’t alone in this regard, the company’s safety recalls often contain an ear-piquing phrase: “Risk of fire.”

The German luxury automaker has had no shortage of fire-related recalls in past years, but a ABC News investigation points to dozens of recent fires that destroyed vehicles not under recall. The models involved reportedly span the gamut of the brand’s product lineup, but the fires share a common trait. Each blaze broke out after the vehicle had been shut off — in one case, after the vehicle had sat dormant for three or four days. (Read More…)

By on April 7, 2017

[IMCDB.org]

One of the great things about childhood is the feeling that unlimited possibilities will arrive the moment you turn 18. Rich and famous? Adventurer? Carefree private eye who lives in a trailer by the beach? All of those future lifestyles exist in the realm of possibility when you’re a kid.

You’ll make it happen one day. First, you just need to grow up.

Adulthood, of course, has a way of stepping in and saying, “Whoa there…. whoa, whoa, whoa. Easy now. Have you thought about coding? Plastics? Think, son — what about your retirement?”

Adulthood is one giant buzzkill after another. (Read More…)

By on February 6, 2017

Television Set

The “Big Game” is as much of a sporting event and as it is a tactical delivery system for advertisements and, at roughly $5 million just to reserve a thirty second slot, the folks working in the media department want their commercials to have a strategic impact. Reaching your intended audience is only half the battle. You must also provoke them into action.

While there were plenty of Super Bowl 51 car commercials that got under people’s skin, those strong feelings often failed to morph into consumer interest. For example, Ford’s mobility-focused spot featuring Nina Simone’s classic civil rights song I Wish I Knew How It Would Feel to Be Free was all over social media when it aired right after kickoff. However, nobody sent me a surprised and excited text about Ford like they did for Alfa Romeo.  (Read More…)

By on January 6, 2017

FF 91 Reveal

Faraday Future, the Chinese-answer-to-Tesla car company whose travails have been worthy of three concurrently running soap operas even though they have yet to put a single car anywhere near a showroom, debuted a sorta-concepty-production thing this week. And boy oh boy did the knives come out. But why?

(Read More…)

By on November 29, 2016

Untitled

Do you remember the last Volvo commercial you saw? Or any Volvo commercial?

If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.

It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing. (Read More…)

By on October 6, 2016

Tesla Model 3 Unveil, Image: Tesla Motors

Since General Motors showed the Chevrolet Bolt EV Concept at the 2015 North American International Auto Show, the company has been adamant the car would compete with Tesla’s upcoming Model 3 in terms of pricing, range and certainly in terms of consumer adoption.

The Teslarati, on the other hand, don’t seem to agree.

Tesla’s stated modus operandi since inception is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” But for fans of the Silicon Valley brand the M.O has been twisted into Tesla or bust, leading to straw man arguments and arbitrary analysis.

Electrek’s latest Tesla versus Chevy op-ed by Fred Lambert is a perfect example. (Read More…)

By on September 26, 2016

Audi RS7 ad

To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.

Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief. (Read More…)

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

(Read More…)

By on August 22, 2015

2015-Chevrolet-CorvetteZ06-003-sm

Last time we heard from Fox’s Gary Gastelu, he was reporting that his test Z06 gave up during his track run in a spectacular shower of oil and grease and bits and fun.

Now, he says Chevrolet has told him what went wrong and it’s a familiar story:

After bringing it back to Chevrolet HQ for inspection, the engineers determined that the likely cause was a piston connecting rod bearing that was damaged by debris in the oil that was left behind after tapping the threads for the oil filter. Once a piece gets jammed in there, it starts creating more debris, which keeps making things worse until finally … kablooey. In this case, it took out a few more pistons with it.

(Read More…)

By on August 17, 2015

You may have noticed that car dealers get bashed by the mainstream media on a regular basis.

There are a few good reasons for that.

(Read More…)

By on May 8, 2015

pcarskotaku

Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.

(Read More…)

By on April 30, 2015

Mayweather with owner of Fusion Luxury Motors

This headline is as true as any other you’ve read over the past few days.

(Read More…)

By on November 7, 2014

2013_Lexus_RC_300h_01

The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.

(Read More…)

By on November 5, 2014

ford-dealership-newark-1950s Courtesy grayflannelsuit.net

It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”… (Read More…)

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