Do you remember the last Volvo commercial you saw? Or any Volvo commercial?
If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.
It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing. (Read More…)
Since General Motors showed the Chevrolet Bolt EV Concept at the 2015 North American International Auto Show, the company has been adamant the car would compete with Tesla’s upcoming Model 3 in terms of pricing, range and certainly in terms of consumer adoption.
The Teslarati, on the other hand, don’t seem to agree.
Tesla’s stated modus operandi since inception is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” But for fans of the Silicon Valley brand the M.O has been twisted into Tesla or bust, leading to straw man arguments and arbitrary analysis.
To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.
Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief. (Read More…)
After bringing it back to Chevrolet HQ for inspection, the engineers determined that the likely cause was a piston connecting rod bearing that was damaged by debris in the oil that was left behind after tapping the threads for the oil filter. Once a piece gets jammed in there, it starts creating more debris, which keeps making things worse until finally … kablooey. In this case, it took out a few more pistons with it.
Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.
It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”… (Read More…)