Tag: Media

By on November 29, 2016

Untitled

Do you remember the last Volvo commercial you saw? Or any Volvo commercial?

If the answer is “no,” you clearly haven’t seen the videos offered up by Volvo Trucks, which somehow manage to make 18-wheelers seem as alluring as a two-seat droptop. By staging stunts that compel viewers to seek out a heavy truck license, the company’s online videos have given the truck maker a strong media presence and plenty of word of mouth.

It’s too bad that Volvo Cars (long since snatched from under the Volvo Group corporate umbrella) can’t do the same thing. (Read More…)

By on October 6, 2016

Tesla Model 3 Unveil, Image: Tesla Motors

Since General Motors showed the Chevrolet Bolt EV Concept at the 2015 North American International Auto Show, the company has been adamant the car would compete with Tesla’s upcoming Model 3 in terms of pricing, range and certainly in terms of consumer adoption.

The Teslarati, on the other hand, don’t seem to agree.

Tesla’s stated modus operandi since inception is “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” But for fans of the Silicon Valley brand the M.O has been twisted into Tesla or bust, leading to straw man arguments and arbitrary analysis.

Electrek’s latest Tesla versus Chevy op-ed by Fred Lambert is a perfect example. (Read More…)

By on September 26, 2016

Audi RS7 ad

To disenfranchised voters, sitting through the first of the presidential debates tonight will be akin to laying back in a 19th century dentist’s chair. Open wide.

Politics (mostly) aside, Audi saw the potential viewership and wasn’t about to let a TV audience of that size pass it by. In its new spot for the Audi RS7, the automaker stages a John Woo-worthy valet battle that should provide some viewer relief. (Read More…)

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

(Read More…)

By on August 22, 2015

2015-Chevrolet-CorvetteZ06-003-sm

Last time we heard from Fox’s Gary Gastelu, he was reporting that his test Z06 gave up during his track run in a spectacular shower of oil and grease and bits and fun.

Now, he says Chevrolet has told him what went wrong and it’s a familiar story:

After bringing it back to Chevrolet HQ for inspection, the engineers determined that the likely cause was a piston connecting rod bearing that was damaged by debris in the oil that was left behind after tapping the threads for the oil filter. Once a piece gets jammed in there, it starts creating more debris, which keeps making things worse until finally … kablooey. In this case, it took out a few more pistons with it.

(Read More…)

By on August 17, 2015

You may have noticed that car dealers get bashed by the mainstream media on a regular basis.

There are a few good reasons for that.

(Read More…)

By on May 8, 2015

pcarskotaku

Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.

(Read More…)

By on April 30, 2015

Mayweather with owner of Fusion Luxury Motors

This headline is as true as any other you’ve read over the past few days.

(Read More…)

By on November 7, 2014

2013_Lexus_RC_300h_01

The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.

(Read More…)

By on November 5, 2014

ford-dealership-newark-1950s Courtesy grayflannelsuit.net

It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”… (Read More…)

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