Tag: Media

By on March 29, 2016

Christian Meunier, Image: Nissan

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.

Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).

(Read More…)

By on August 22, 2015

2015-Chevrolet-CorvetteZ06-003-sm

Last time we heard from Fox’s Gary Gastelu, he was reporting that his test Z06 gave up during his track run in a spectacular shower of oil and grease and bits and fun.

Now, he says Chevrolet has told him what went wrong and it’s a familiar story:

After bringing it back to Chevrolet HQ for inspection, the engineers determined that the likely cause was a piston connecting rod bearing that was damaged by debris in the oil that was left behind after tapping the threads for the oil filter. Once a piece gets jammed in there, it starts creating more debris, which keeps making things worse until finally … kablooey. In this case, it took out a few more pistons with it.

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By on August 17, 2015

You may have noticed that car dealers get bashed by the mainstream media on a regular basis.

There are a few good reasons for that.

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By on May 8, 2015

pcarskotaku

Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.

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By on April 30, 2015

Mayweather with owner of Fusion Luxury Motors

This headline is as true as any other you’ve read over the past few days.

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By on November 7, 2014

2013_Lexus_RC_300h_01

The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.

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By on November 5, 2014

ford-dealership-newark-1950s Courtesy grayflannelsuit.net

It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”… (Read More…)

By on March 22, 2014

6-speed manual transmission

I was browsing the internet the other day and came across a website that purports to be “A guy’s post-college guide to growing up.” Normally I avoid websites like this. I learned about the manly arts the old fashioned way, dangerous experimentation, but since I have been wrestling with an especially verdant crop of nose hair recently I thought I might find some grooming tips and so I decided to check it out. Amongst all the articles on slick, greasy-looking haircuts, sensual massage techniques and the power of positive self-development, I found this handy beginners’ guide on how to drive a stick shift. Since it was one of the only things on the site I had any real experience with, I looked it over and decided it was pretty good. Naturally, I thought I would share it.

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By on February 11, 2014

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In late 2013, TTAC was invited to review the Jeep Cherokee. As the journalist assigned to cover the launch, I gave what I felt was a nuanced but critical assessment of the vehicle: that it delivered with respect to its off-road prowess, but left a lot to be desired in other areas, namely the on-road driving experience and overall packaging.

TTAC was alone in its criticisms, with other outlets heaping praise on the Cherokee for attributes that I felt were lacking. A backlash from readers, Mopar fans and other entities ensued, and we were left looking like a fringe element of anti-Cherokee cranks, despite what we as an organization felt was a fair and nuanced, if – ahem – slightly colorful review of the car. It turns out that in the end, we weren’t alone.

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By on August 28, 2013

The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.

(Read More…)

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