Project CARS is probably the most hotly-anticipated automobile-related video game to “drop” in the past few years. It’s ridden a positively Kanagawan wave of media hype and compensated “viral” marketing to its release – but at least one well-informed source is saying that this new emperor is decidedly trouserless.
This headline is as true as any other you’ve read over the past few days.
The coming-out party for the Lexus RC has been canceled in its home market of Japan. Apparently, Japanese journalists just aren’t interested.
It appears that I am a few days behind Matt in cruising westbound down Route 66 in New Mexico. We checked into the legendary Blue Swallow Motel in Tucumcari last night and discovered that our room came equipped with the December 24, 1956 issue of Automotive News, unearthed from a long-closed dealership down the street. Some of the articles in the trade rag proved that today’s car biz is indeed, in the words of Yankee great Yogi Berra, “deja vu all over again”… (Read More…)
I was browsing the internet the other day and came across a website that purports to be “A guy’s post-college guide to growing up.” Normally I avoid websites like this. I learned about the manly arts the old fashioned way, dangerous experimentation, but since I have been wrestling with an especially verdant crop of nose hair recently I thought I might find some grooming tips and so I decided to check it out. Amongst all the articles on slick, greasy-looking haircuts, sensual massage techniques and the power of positive self-development, I found this handy beginners’ guide on how to drive a stick shift. Since it was one of the only things on the site I had any real experience with, I looked it over and decided it was pretty good. Naturally, I thought I would share it.
In late 2013, TTAC was invited to review the Jeep Cherokee. As the journalist assigned to cover the launch, I gave what I felt was a nuanced but critical assessment of the vehicle: that it delivered with respect to its off-road prowess, but left a lot to be desired in other areas, namely the on-road driving experience and overall packaging.
TTAC was alone in its criticisms, with other outlets heaping praise on the Cherokee for attributes that I felt were lacking. A backlash from readers, Mopar fans and other entities ensued, and we were left looking like a fringe element of anti-Cherokee cranks, despite what we as an organization felt was a fair and nuanced, if – ahem – slightly colorful review of the car. It turns out that in the end, we weren’t alone.
The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.
Monday night at 5:43 PM, TTAC received this note from Chrysler PR
Due to unforeseen circumstances, the 2014 Jeep Cherokee and Dodge Durango short-lead media drive program – originally scheduled for August 4-14 in Seattle – is being postponed. We deeply regret this late notice and apologize for disrupting your busy summer schedule. We will get back to you as soon as possible regarding information for the media drives of the Cherokee and Durango, which we expect will take place in the first half of September.
For those of you that have already booked your flights to the program, your reservation will automatically be canceled by our travel company, BCD Travel. Should you have questions related to this, please feel free to contact me and/or the individuals noted below:
The Shanghai Auto Show truly is a reflection of the Chinese car market: It is huge, and it is one big disorganized mess. This year, the media days were shrunk to one, with the effect that nearly 20 press conferences ran at the same time. If you went to Audi, you could not go to Fiat, Chery, Nissan, and a host of others. Getting admitted was a whole other matter. (Read More…)
We have a new car show season. With it come new car releases, and with them comes a contagion that is as tiring and headache-inducing as a Cobo Hall flu on top of an after party hangover. The disease goes by the name of embargo, and it comes with the embargo breach as a secondary infection.
In case you have studied Pol.Sci. instead of HTML, you might be thinking that we are talking about real embargoes, such as those of Iran or Cuba. We don’t. In our biz, an embargo is when an OEM sends a blog a picture or a story, and then asks not to “print” it until later. If you think that the outcome is both predictable and inevitable, then you are absolutely correct. We could put the matter right to sleep without wasting (ha!) precious HTML column inches, would the new car season not also be marked by an excited chattering, twittering, OMG+1000ering over busted embargoes in what goes as the automotive media these days.
So let’s do what we rarely do, let’s talk about embargoes.