Tag: Media

By on March 22, 2014

6-speed manual transmission

I was browsing the internet the other day and came across a website that purports to be “A guy’s post-college guide to growing up.” Normally I avoid websites like this. I learned about the manly arts the old fashioned way, dangerous experimentation, but since I have been wrestling with an especially verdant crop of nose hair recently I thought I might find some grooming tips and so I decided to check it out. Amongst all the articles on slick, greasy-looking haircuts, sensual massage techniques and the power of positive self-development, I found this handy beginners’ guide on how to drive a stick shift. Since it was one of the only things on the site I had any real experience with, I looked it over and decided it was pretty good. Naturally, I thought I would share it.

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By on February 11, 2014

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In late 2013, TTAC was invited to review the Jeep Cherokee. As the journalist assigned to cover the launch, I gave what I felt was a nuanced but critical assessment of the vehicle: that it delivered with respect to its off-road prowess, but left a lot to be desired in other areas, namely the on-road driving experience and overall packaging.

TTAC was alone in its criticisms, with other outlets heaping praise on the Cherokee for attributes that I felt were lacking. A backlash from readers, Mopar fans and other entities ensued, and we were left looking like a fringe element of anti-Cherokee cranks, despite what we as an organization felt was a fair and nuanced, if – ahem – slightly colorful review of the car. It turns out that in the end, we weren’t alone.

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By on August 28, 2013
YouTube Preview Image

The big news this past week from Nissan: lots of old iron at Pebble Beach, concept car test drives for sympathetic journalists and a pledge to have autonomous cars ready (but not on sale) for 2020. More interesting than that is news of Nissan’s booming exports from America. Some say that this is the “new normal” – Japanese OEMs expanding their manufacturing base in America as they leave Japan en masse to both insulate themselves from a volatile yen, take advantage of America’s welcoming manufacturing climate and shed a reliance on Japan’s aging and declining population. And even more interesting than that is how it was presented.

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By on July 31, 2013

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Monday night at 5:43 PM, TTAC received this note from Chrysler PR

Due to unforeseen circumstances, the 2014 Jeep Cherokee and Dodge Durango short-lead media drive program – originally scheduled for August 4-14 in Seattle – is being postponed.  We deeply regret this late notice and apologize for disrupting your busy summer schedule.  We will get back to you as soon as possible regarding information for the media drives of the Cherokee and Durango, which we expect will take place in the first half of September.
For those of you that have already booked your flights to the program, your reservation will automatically be canceled by our travel company, BCD Travel. Should you have questions related to this, please feel free to contact me and/or the individuals noted below:

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By on April 22, 2013

The Shanghai Auto Show truly is a reflection of the Chinese car market: It is huge, and it is one big disorganized mess. This year, the media days were shrunk to one, with the effect that nearly 20 press conferences ran at the same time.  If you went to Audi, you could not go to Fiat, Chery, Nissan, and a host of others. Getting admitted was a whole other matter. (Read More…)

By on January 16, 2013

Investigative reporter

We have a new car show season. With it come new car releases, and with them comes a contagion that is as tiring and headache-inducing as a Cobo Hall flu on top of an after party hangover. The disease goes by the name of embargo, and it comes with  the embargo breach as a secondary infection.

In case you have studied Pol.Sci. instead of HTML, you might be thinking that we are talking about real embargoes, such as those of Iran or Cuba. We don’t. In our biz, an embargo is when an OEM sends a blog a picture or a story, and then asks not to “print” it until later. If you think that the outcome is both predictable and inevitable, then you are absolutely correct. We could put the matter right to sleep without wasting (ha!) precious HTML column inches, would the new car season not also be marked by an excited chattering, twittering, OMG+1000ering over busted embargoes in what goes as the automotive media these days.

So let’s do what we rarely do, let’s talk about embargoes.

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By on October 23, 2012

The violent anti-Japanese demonstrations in China appear to be over, and intestinal complications aside, it seems to be safe again to eat sushi in Beijing or Shanghai. State-owned media however is trying its utmost to keep the matter on the front burner, so to speak, in a very insidious way. (Read More…)

By on March 28, 2012

A year ago nearly to the day, I was investigating the connection between Libyan dictator Muammar Gaddafi and Fiat. With an American-led intervention in Libya underway, Reuters had reported that a Wikileaked State Department document revealed that the Libyan Government owned a two-percent stake in the automaker Fiat as recently as 2006. When I contacted Fiat’s international media relations department for comment, I received this response:

Dear Mr Niedermeyer,

Further to your email, I would mention that the Reuters report you refer to is incorrect. As too are other similar mentions that have appeared recently in the media concerning the LIA’s holdings in Fiat.

The LIA sold all of its 14% shareholding in Fiat SpA in 1986 – ten years after its initial stake was bought.  It no longer has a stake in Fiat SpA.

I trust that this clarifies the matter.

It didn’t, actually. In fact the matter remained as clear as mud to me until just now, when I saw Reuters’ report that Italian police have seized $1.46 billion worth of Gaddafi assets, including “stakes in… carmaker Fiat,” under orders from the International Criminal Court.
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By on March 4, 2012

 “Do you want to accompany? or go on ahead? or go off alone? … One must know what one wants and that one wants”

Friedrich Nietzsche, Twilight Of The Idols

This week’s news that GM would stop production of the Chevrolet Volt for the third time in its brief lifespan came roaring out of the proverbial blind spot. Having watched the Volt’s progress closely from gestation through each month’s sales results, it was no secret to me that the Volt was seriously underperforming to expectations. But in the current media environment, anything that happens three times is a trend, and the latest shutdown (and, even more ominously, the accompanying layoffs) was unmistakeable. Not since succumbing to government-organized bankruptcy and bailout has GM so publicly cried “uncle” to the forces of the market, and I genuinely expected The General to continue to signal optimism for the Volt’s long-term prospects. After all, sales in February were up dramatically, finally breaking the 1,000 unit per month barrier. With gasoline prices on the march, this latest shutdown was far from inevitable.

And yet, here we are. Now that GM is undeniably signaling that the Volt is a Corvette-style halo car, with similar production and sales levels, my long-standing skepticism about the Volt’s chances seems to be validated. But in the years since GM announced its intention to build the Volt, this singular car has become woven into the history and yes, the mythology of the bailout era. Now, at the apparent end of its mass-market ambitions, I am struck not with a sense of schadenfreude, but of bewilderment. If the five year voyage of Volt hype is over, we have a lot of baggage to unpack.

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By on February 24, 2012

As a “glass-half-empty” kind of guy, I would need a minute to think about the most fascinating story I’ve ever written, but could easily tell you about the most infuriating. That dubious honor goes to the Facebook launch campaign for the 2012 Ford Explorer.

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