Maybe it was my lukewarm review. Or maybe it was because Suzuki’s most ardent attempt to date to appeal to Americans connected with only 6,138 of them last year. Despite the unintended acceleration media circus, Toyota sold more Camrys in the average week. Whatever the reason, Suzuki revised the Kizashi after just one model year, transforming the two top trim levels into “Sport” models. Substitute a six-speed manual and front-wheel-drive for the previous test’s CVT and all-wheel-drive, and the 2011 Kizashi certainly deserves another look.
The dominant Japanese car companies remain uncomfortable with their nationality, doing their best to seem somehow American lest they provoke a political backlash. Even as unabashedly Japanese products have become prevalent in the intertwined worlds of TV, gaming, and toys, I cannot recall a car with so much as a Japanese name prior to Suzuki’s new Kizashi. Why Suzuki? Well, they’re too small in the U.S. to fear a backlash. And tagging a motorcycle Hayabusa didn’t exactly harm its popularity. Why “Kizashi?” The name means “something great is coming.” Well, is it?