Tag: KBB

By on April 26, 2017

Subaru Legacy 2018 Logo Emblem Grille

The importance of favorable perception is invaluable when it comes to sales. If a product or brand doesn’t inspire some sort of positive association, then it’s not likely to be around for longer.

Automotive brands are specifically interested in gaining recognition for their strengths. When you think of the most reliable or best-looking cars, one or two brands usually jump to the front of your mind — and the same can be said for the worst examples in the industry. Those companies are aware of their status and, on the off-chance they forget, certain outlets are only too happy to remind them.

Based on insights and data collected via Kelley Blue Book’s brand watch study, the automotive research company has established the victors of its Brand Image Awards for 2017. While most winners are about as surprising as a cold winter in Canada, a few recipients took some dissecting to make sense of.

(Read More…)

By on March 6, 2013

Google’s autonomous car program tends to get the lion’s share of attention when discussing the tech giant’s auto initiatives. But lurking in the background is a more immediate project that has the potential to finally “disrupt” (as Silicon Valley types are so fond of saying) online automotive sales.

(Read More…)

By on March 22, 2012

Despite rising gasoline prices, America’s newfound appetite for new cars continues. Both J.D. Power and Kelley Blue Book predict very strong auto sales for the month of March. (Read More…)

By on December 3, 2009

Room for improvement...

Kelley Blue Book has released its annual resale value data, and according to the WSJ, Toyota, Honda and BMW remain the top brands in five-year residual value. Still, Toyota’s average residual value dropped from 42.7 percent to 38.8 percent, while Honda fell from 44.5 percent to 38 percent. Those drops mirror an industry-wide decline in residual values, which had hovered around 35 percent for some time, but have fallen to about 32.6 percent for 2010 models. But American brands have bucked that trend:

KBB estimates Ford’s 2010 models will keep 32.4% of their value after five years. That’s an improvement—for 2009, KBB put the residual value of Ford’s models at 31.7%. Likewise, GM’s 2010 five-year residual value is 31.3%, up from 29.5% a year earlier. Chrysler’s figures are 29.5% for 2010 models, compared with 29% for 2009 models.

KBB’s top ten models for five-year residual value after the jump.

(Read More…)

Recent Comments

  • Jeff S: Eventually most diesels will disappear as will gasoline. It will take at least a generation maybe 2 but there...
  • JohnTaurus: Would you? Of?
  • energetik9: It would be great if I didn’t have to attempt three log ins just to finally make a post….....
  • thx_zetec: Highly sloped windshields are a pain. Besides glare . . . . 1. Greatly increases heat load on AC in hot...
  • golden2husky: TW5 It shouldn’t be killed off due to CAFE. If CAFE is going to stay, which is not assured with...

New Car Research

Get a Free Dealer Quote

Staff