J.D. Power and Associates and LMC Automotive expect March sales rising 6 percent compared to March 2011. The forecasters see total sales in March rise to 1,372,400 units, up from 1,244,009 vehicles in the same month last year. This would translate into a SAAR of 14.1 million vehicles.
Kelley Blue Book is more aggressive and projects new-vehicle sales to reach 1,425,000 units, or 14.6 million seasonally adjusted sales rate (SAAR), in March 2012. This would be a 14 percent gain from March 2011. This would be the best March since 2007, when industry sales topped 1.5 million units overall. KBB sees especially strong sales for subcompacts.