Honda Making English Its Official Language by 2020

In its 104-page annual sustainability report, Honda announced it would make English its official language by 2020, requiring all interregional communication be conducted in English. Similarly, English-language proficiency would be a requirement for promotion to management. The new mandate appears on Page 70 of the report.

Despite burying the lede, it’s a seismic change for the Japanese company. According to Automotive News, five years ago then-boss Takanobu Ito said — possibly in Japanese — that making English the official language of Honda was “stupid.” Five years from now, presumably all of Honda’s workforce, which includes more than 200,000 people — nearly three-quarters of it outside of North America — will be speaking the language.

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While You Were Sleeping: Jeep GC Pickup Render, Brilliance V3 Debut and Jobs, Jobs, Jobs (Or a Lack Thereof)

As trucks ride a heat wave of interest from consumers, I look at this Grand Cherokee render and think, “That’ll do.”

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Details on Toyota North American Reorganization: California & Kentucky Lose, Texas & Michigan Gain

Toyota has released a statement (below the fold) on the reorganization of its North American business operations and the consolidation of most of those functions at a new regional headquarters to be built in Plano, Texas. Approximately 4,000 employees of four different business units will be relocated, mostly to Texas, though some functions will be relocated to Toyota facilities in Georgetown, Kentucky and near Ann Arbor, Michigan. Toyota Motor Sales, U.S.A. and Toyota Financial Services in Torrance, Calif., Toyota Motor Engineering and Manufacturing North America in Erlanger, Ky., and Toyota Motor North America in New York City will be moved between now and early 2017, when the Plano campus and new facilities near Ann Arbor and Georgetown are expected to be completed.

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Surprising Japanese Exports: American Jobs

The fact that GM creates 6,000 jobs in China and will invest $11 billion in China until 2016 (and $16 billion in America) gets all the headlines. What falls under the table is the fact that someone else invests $76 billion each year straight into more than a million Americans. It’s the Japanese auto industry.

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Wild-Ass Rumor Of The Day: Chrysler Job Ads Point To Next Wrangler Details

Is the next Jeep Wrangler getting a diesel? What about an air suspension? It’s looking that way, at least according to Automotive News.

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Ford Finally Pulls The Plug On Australian Manufacturing
More Sales, More Work

Ford is adding a week of production at most of its North American factories this year for an additional 40,000 vehicles, Reuters says. Plants will be idled for just one week this summer instead of the traditional two.

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Hyundai Boss: No New U.S. Plant
Hyundai’s top man shot down rumors of his company building a new factory in the U.S. “We have no plan for a new U.S. factory for now,” Hyun…
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Study: Japanese Auto Industry Major Contributor To U.S. Economy

The mantra before, during, and after the bailout was (and still is) that without the bailout, gadzillions of jobs would have vanished, the American car industry would have been wiped out, wheels would have come off the arsenal of democracy, and the sky would have fallen into Lake St. Clair. Of course, that’s nonsense. There are more than enough other carmakers in America. They would have received the sales, and added the jobs. They would have been mostly non-union jobs though.

The truth is, without the bailout, the UAW would have vanished, and with it millions of Democratic votes.

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Porsche Snaps Up Opel Workers

Porsche is looking to fill 1,400 jobs in for its expanded factory in Leipzig, where the new Macan SUVlet will be built by the end of the year. A lot of these jobs will go to current Opel workers, says Germany’s Focus.

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Ford Creates Jobs By The Truckload

Lower gas prices and a turn-around in the housing market rekindled America’s love for the pickup, resulting in 2,000 new jobs at Ford’s Kansas City Assembly Plant.

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Opel Abandons Bochum Completely

Bob King’s attempts to ingratiate himself with German unions, and to make Opel’s Bochum workers reconsider their decision to turn down Opel’s restructuring plan, are being ignored. Actually, it appears as if they had the opposite effect. Days after King’s comment, Bochum plant manager Manfred Gellrich rejected new discussions, saying Opel does not want to “waste precious time,” Reuters says. Over the weekend, Opel dropped another bomb: Bochum will be closed completely. A parts depot that was supposed to stay open, will also close its doors.

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Bob King Intervenes In Bochum, Receives Cold Shoulder

UAW boss Bob King told Opel’s Bochum workers to vote again, and to this time accept a deal that had been worked out between the German metal worker union IG Metall and GM.

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GM's Euro-Trash: All Agree On Opel Deal, Except For The Union Boss

I shall not be moved: Opel union chief Einenkel

Messy, messy, messy: Can’t even close a proper deal with the unions. GM and the unions have an agreement. It is basically as reported this morning. The deal has the signatures of management and unions. One signature is missing, reports Die Welt: That of Bochum works council chief Rainer Einenkel.

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Armistice Confusion At Opel: Unions 2, Girsky Nil – Wait, Game Not Over? Never Mind …

If you think that GM will get a handle on its abundant capacity problems in Europe – abandon all hope. Or rather: Postpone hope for until after 2016, or maybe later. Also, write off any expectations that Steve Girksy would successfully play hardball with German Metalworker Unions. Deadball is more likely. With the decision to move the production of Opel’s Astra volume model from Rüsselsheim to Ellesmere Port, and to shift production from Bochum to Rüsselsheim, the fate of the Bochum plant appeared to be sealed.

German unions declared war. Minutes ago, Opel works council chief Wolfgang Schäfer-Klug announced “an armistice” (Das Handelsblatt) and told German media that Opel will continue making cars in Bochum through 2016. Nobody can be fired, no plants can be closed at Opel until January 1, 2017. Even then, Bochum will remain open.

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  • Lorenzo Yes, more sedans, but NOT "four-door coupes" with low, sloping rooflines. There's a market: The Malibu sold only 39,376 in 2021, but 115,467 in 2022, and130,342 last year. Surely GM can make money at that volume, even though it's the 4-D-C design. Auto executives need to pay less attention to stock price and more to the customers.
  • 1995 SC The sad thing is GM tends to kill cars when they get them right, so this was probably a pretty good car
  • Mason Had this identical car as a 17 year old in the late 90's. What a ball of fun, one of many I wish I still had.
  • FinnEss At my age, sedans are difficult to get into without much neck and hip adjustment.I apologize sincerely but that is just the way it is. A truck is my ride of choice.Pronto
  • Ajla The market for sedans is weaker than it once was but I think some of you are way overstating the situation and I disagree that the sales numbers show sedans are some niche thing that full line manufacturers should ignore. There are still a sizeable amount of sales. This isn't sports car volume. So far this year the Camry and Civic are selling in the top 10, with the Corolla in 11 and the Accord, Sentra, and Model 3 in the top 20. And sedan volume is off it's nadir from a few years ago with many showing decent growth over the last two years, growth that is outpacing utilities. Cancelling all sedans now seems more of an error than back when Ford did it.