#jlr

There’s always that one guy who says, “If you ever getting around to selling that thing, call me first.” Usually, this statement is directed at a classic car that spends more time collecting dust than miles. In PSA Group’s case, the message involves another automaker.

The French automaker, which hit Geneva last month looking for love, apparently has an interest in the struggling Jaguar Land Rover.

While Jaguar is working towards padding out its utility lineup, the company has yet to deliver anything exceptionally large. Though not minuscule, neither the midsize F-Pace or smaller E-Pace are capable of swaying someone in the market for an Escalade — and don’t get us started on the slow-selling I-Pace (above).

The company needs a hit, especially now that Chinese sales have fallen off a cliff and the rest of the world cannot make up the difference. Sedans sales are floundering. As Jaguar Land Rover explores cost-cutting measures (mainly staff reductions and a scaling back of R&D), it’s also attempting to simultaneously improve its corporate fuel economy average while anticipating Britain and the EU’s next move re: Brexit. It’s a bad situation and the only saving grace is the company’s SUVs.

Fortunately, JLR has a bundle of new vehicles on the way, all borrowing the new MLA platform. Still a couple of years away, introductory models are said to include the fifth-generation Range Rover and Jaguar’s J-Pace. Jag’s new, larger SUV offering is shaping up a little different than expected, as reports claim Jag has abandoned mechanical all-wheel drive.

The American public’s rapid conversion to the Church of Crossover caught longtime car peddler Jaguar off guard, forcing the British brand to mull desperate measures to stay profitable. And not just in this market, either.

Jaguar is currently an anchor for Jaguar Land Rover, dragging the automaker’s finances into the red, and Indian parent Tata isn’t happy about it. It wants a quick turnaround. For Jaguar’s U.S. arm, that means less choice for future customers.

Jaguar’s smallest sedan, positioned as a BMW 3 Series fighter, may not be the first rival one thinks of when contemplating a Bimmer purchase. It might not even happen at all, judging by the model’s U.S. sales. In 2018, half of the XE’s monthly tallies showed the little Jag at one-tenth the volume of its German competitor.

Well, Jaguar’s not giving up on the model just yet. In a bid to lure buyers into the XE, Jag addressed a few problems for the model’s 2020 refresh. You’ll notice there’s not much afoot with its exterior, as that wasn’t the main issue.

As Land Rover sails along, happily supported by the popularity of its utility-only lineup, corporate sibling Jaguar isn’t flying high. Neither is the automaker as a whole, financially speaking. Despite fielding its own crossovers, Jag finds itself suffering from the public’s abandonment of passenger cars and a rapidly evolving European marketplace.

On the lower end of the model ladder, sales of the entry level XE and midsize XF aren’t doing well, leading many to speculate about their eventual demise. According to Autocar, Jaguar’s mulling a “radical” solution to the XE/XF problem.

It looks as if certain 2019 model year Jaguar E-Pace crossovers have left the factory improperly equipped. Back in November, an owner created an account on the EPaceForum to share their experience. According to the posting, the E-Pace arrived with some features missing. Functions like navigation, WiFi, live weather and sports updates, Apple CarPlay, and Android Auto were all absent.

While you might assume Jaguar could sort this out by simply issuing a software fix at an accredited service center, things are a little more complicated than that. The poster said they were swiftly contacted by Jaguar Land Rover and their dealer, only to be told what they already knew: that their vehicle left the factory missing the “InControl Pack and Smart Settings” that make these systems functional.

Worse still, JLR said nothing could be done about it.

On Thursday, Jaguar Land Rover was reported to be in the midst of a plan that would eventually lay off roughly 10 percent of its UK workforce — roughly 4,500 employees. Considering the company has been forced to endure waning demand for sedans and just about everything with a diesel engine, a bit of restructuring was inevitable. Especially since everyone else is doing it at the moment.

However, JLR’s layoffs won’t be exclusive to Europe, as initially presumed. Despite the vast majority of its workforce residing in the United Kingdom, a small portion of its American staff will likely feel the impact, too.

For now, Tata-owned Jaguar Land Rover isn’t saying whether any of its British plants will close as a result of the automaker’s cost- and job-cutting spree, nor whether we’ll see a shedding of models from its portfolio. Many would argue there’s some Jags in need of cutting.

With global sales falling 4.6 percent in 2018, the automaker claims the next phase of its “Charge and Accelerate” transformation plan will leave 4,500 UK workers out of a job.

On Thursday, Jaguar Land Rover announced that an all-new Defender SUV will be sold in the United States and Canada come 2020.

“On behalf of Land Rover and our retailers, we are proud to announce the voices of American and Canadian customers have been heard: the all-new Defender will be for sale here starting in 2020,” said Kim McCullough, Vice President of Marketing at JLR North America. “This announcement is a holiday gift to our Defender fans in North America and a hint of what’s to come in the New Year.”

While giving individuals the opportunity to buy themselves an expensive item with their own money is a pretty shitty gift idea, it’s nice to learn the Defender’s twenty-year hiatus will soon come to an end.

It apparently needed to be said. As forces conspire against it, Indian auto conglomerate Tata Motors decided to pour cold water on rumors that it’s mulling a sell-off of Jaguar Land Rover, or perhaps some part of it.

Sure, there’s many troubles facing its British subsidiary, not least of which is the hazy future promised under Brexit. Then there’s cooling sales in the West and trouble in China — oh, and regulatory pressure in Europe and the continued decline of the traditional sedan. JLR lost a lot of money this year. Rumors abound of a big job cull in the New Year, too. Still, Tata says it has a plan, and that the plan will work.

During Jaguar Land Rover’s unveiling of the updated version of its smallest Range Rover model, the automaker made sure everyone knew the only carryover components from the not-fully-baked first-generation model were the door hinges. This is not your realtor’s Evoque, JLR assures us.

Revealed in its native UK, the second-gen Range Rover Evoque — arriving next year as a 2020 model — keeps the tidy footprint of its predecessor while boosting the model’s high-zoot trappings and technology. It’s more powerful, greener, and capable off-road than before, JLR claims, and there’s no longer even a whiff of Ford about the thing. Under that hood is an engine proudly flying the Union Jack.

Jaguar Land Rover has announced it will implement Green Light Optimal Speed Advisory (GLOSA) technology on a trial basis. The system utilizes vehicle-to-infrastructure (V2X) connectivity, allowing cars to “talk” to traffic lights while informing drivers of the speed they should travel to avoid having to stop.

GLOSA isn’t a new concept. In fact, it’s been kicked around for years as a potential way to minimize congestion and improve urban traffic flow. The theory involves creating a network of traffic signals that perpetually communicate with connected automobiles and encourage the vehicles to self-regulate their speed. The system works with timed signals, though implementing adaptive signals is believed to further improve the system’s overall benefits.

It’s not oil dripping onto a snooty cobblestone driveway this time around — it’s cash. Following the release of its latest quarterly fiscal report, Jaguar Land Rover announced a plan to plug the leaks threatening its existence.

The automaker cites declining sales as the reason for a 10.9 percent drop in revenue for the three month period ending September 30th, with buyers in China, the U.S. and Europe taking much of the blame. Globally, sales fell 13.2 percent in the last fiscal quarter, with the total volume of vehicles sold by both brands falling below the number of Chevy Silverados sold in the U.S. last quarter. Jag needs to fatten up those seals.

Few things look more out of place inside a classic automobile than a period-incorrect head unit. It draws the eye like a pimple on a nose.

Fortunately, Jaguar Land Rover is now offering a new range of infotainment systems that pair modern functionality with “discreet and harmonious styling.” It’s the coolest idea since Porsche’s Classic Radio Navigation System in 2015. Alright, so it’s the exact same idea — but that hasn’t made us any less stoked about it.

Like the Porsche unit, JLR’s handiwork also resulted in something you could inconspicuously slot into your dashboard without it sticking out like a sore thumb. The “Classic Infotainment Systems” come in five distinct flavors, designed to pair well with the interior of any Jaguar or Land Rover sold over the last few decades.

For a builder of sexy vehicles with an enviable heritage, Jaguar always seems to be in a state of semi-crisis. From past reliability issues to a combination of aging and lackluster products under Ford’s oversight, the storied British brand was then cast off like a pair of trousers at Lover’s Lane, only to see its fortunes rise after its purchase by India’s Tata Motors. Cash poured in and product development ramped up.

When the sport/luxury F-Pace SUV arrived in 2016, Jaguar’s volume saw a corresponding boost, helping squash another threat: the rapidly growing hatred of sedans by a voraciously pro-utility American public. But you know what they say about things that go up…