It seems that whenever you read a review of a Jaguar, it’s never of a model that most people buy. It generally has a supercharged V-8 which is powerful enough for law enforcement to be on a first name basis with the driver. Its exhaust is loud enough to force the homeowners’ association to call an emergency meeting. The price tag is enough to send someone to a private college for a year and a half. It would be lucky to make less trips to the gas station than Nordstrom. The maintenance costs will come to rival its owner’s property taxes. Jaguar will probably make less than 10,000 units of that model during its lifespan for the entire world.
Having spent most of January on its side, the Höegh Osaka returned to Southampton, England Tuesday to unload 1,400 premium vehicles bound for Germany.
Want a diesel in your Land Rover or Jaguar XE, yet live in the United States? Jaguar Land Rover has heard you loud and clear.
After three concept crossovers, Jaguar is ready to go all in for 2016 with the F-Pace.
With the Russian ruble experiencing a near collapse in value, multiple OEMs have decided to suspend sales of its vehicles in Russia.
Additional product for one brand. Less intervention at another.
A move toward high-riding vehicles helped one brand. A move away from traditional cars harmed the other. These two factors are made all the more apparent when one brand employs a full lineup of SUVs/crossovers and the other has yet to bring its first utility vehicle to market.
One brand’s message has been artfully constructed over a few decades; the other’s has been muddied for at least a generation. (Read More…)
Big news for fans of the Jaguar F-Type (i.e. me). You can now row your own gears.
Deciding two wheels weren’t enough, Jaguar unveiled its 2016 F-Type Coupe R in South Africa, which puts all four on the floor instead of just the two in the back.
Queen Elizabeth presided over the opening ceremonies for the first new auto plant in the UK in recent memory, as Jaguar Land Rover opened their new engine facility in Wolverhampton.
How does one make it in America? Grow your product portfolio by 50%. Grow your North American dealership network by 29%. Make all-wheel-drive a part of your business’s best practices. Spend $11 million airing a commercial during the Super Bowl while only bothering to display your product at the tail end of the ad. Name your products after a Mediterranean wind, the number of doors they possess, or a video game.
And continue to place one of the industry’s coolest logos on a highly visible portion of all your products.