I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory… (Read More…)
Although the upcoming Jaguar XE was previously announced with just a 4-cylinder turbocharged engine, it was hard to believe that Jaguar wasn’t going to put something spicier under the hood of their first proper 3-Series competitor.
550 horsepower supercharged V8 in a British wrapper coated in French Blue paint. A bit confusing? Not really – it’s a CTS-V Wagon for those under the jurisdiction of the EU Parliament.
I was about eight years old when I fell in love the first time. She was a long, lanky and curvaceous piece of work, sexy and sophisticated, and I knew the moment that I first laid eyes upon her, her and her sister for there were two parked alongside one another in the driveway, that one day I must possess her. Looking back I can tell your she was a big girl, but compared to the my father’s Oldsmobile Delta 88 she seemed impossibly lithe and trim. Her chrome nameplate told me she was called “Jaguar” and once I spied her no other car would ever be quite good enough. (Read More…)
It’s been decades since Cadillac produced the “Cadillac” of anything. However, when car buffs dismiss the only American luxury brand left, they fail to see Cadillac’s march forward. 2002 brought the first RWD Cadillac since the Fleetwoood. A year later the XLR roadster hit, followed in 2004 by Cadillac’s first 5-Series fighter, the STS. Not everything was rosy. The original CTS drove like a BMW but lacked charm and luxury fittings. The XLR was based on a Corvette, which made for excellent road manners, but the Northstar engine didn’t have the oomph. The STS sounded like a good idea, but the half-step CTS wasn’t much smaller and ultimately shoppers weren’t interested in a bargain option. That brings us to the new ATS and CTS. Ditching the “more car for less money” mantra, the ATS has been created to fight the C/3/IS leaving the CTS free to battle the E/5/GS head-on. Can Caddy’s sensible new strategy deliver the one-two punch fans have hoped for? I snagged a CTS 2.0T for a week to find out.
If you live in Brazil and are pining away for a Jaguar or Land Rover, Tata Motors will open a factory for the luxury marques in time for the 2016 Summer Olympics.
Jaguar has announced that they’re getting back into the engine designing and building business, after more than a decade and a half of being dependent on buying motors from Ford. There was a time, though, that Jaguar designed and built what many considered at the time to be the most advanced engines in the automotive world. There was the venerable and powerful six-cylinder XK engine introduced in 1948 and in production for over four decades, followed by the Jaguar V12, introduced in the late 1960s. The XK engine was designed by Walter Hassan and William Heynes, while Hassan joined Harry Mundy to lead the design of the V12. Between the two of them, Hassan and Mundy had a hand in designing many of the most technologically advanced postwar British engines that were ever made. (Read More…)