Chinese domestic brands are being outsold by international brands in China. Their quality is suspect even and especially among the Chinese. This may not last. Domestic brands are catching up fast, says J.D. Power. (Read More…)
Last March I shared some preliminary car reliability stats for the FIAT 500 and new Volkswagen Passat. The 500 looked very good at the time. The Passat was at the other extreme. Another three months have passed, and TrueDelta’s car reliability stats have been updated to include owner experiences through the end of March 2012. In these updated stats, the FIAT remains excellent while the Passat has improved. But in J.D. Power’s annual Initial Quality Survey (IQS), released yesterday, they’re both awful. What gives?
Clear your mind, look deep into the results of the 2011 JD Power Initial Quality Survey, and what will you find? Based on my limited understanding of the human mind, I’d guess “something that helps prop up your established perspective on the world of cars.” But hey, feel free to prove me wrong. Meanwhile, lest we take any of this too seriously, let’s remember the wise words of Michael Karesh, who noted on last year’s results that
J.D. Power continues to assert that a low number of problems during the first 90 days of ownership should allay any concerns a car buyer might have about a car’s quality. But of course car buyers are most concerned about how a car will hold up in the long run.
Initial quality sometimes correlates with long-term durability, but there’s only a partial connection between the two. Initial quality can result from solid engineering, which will also benefit long-term durability. But strong initial quality can also follow from thorough inspections at the plant or dealer. Such inspections can catch and fix problems that happen to occur before delivery, but aren’t likely to reduce problems down the road.
Karesh’s seminal IQS critique can be found here.
On Thursday, the J.D. Power and Associates’ initial quality study will be published. If you pay the hefty fees J.D. Power charges, you get an advance copy, along with much more data than just the list J.D. Power releases to the public. Last year, Ford ranked highest among all non-luxury brands. It looks like someone is softening the blow that could come from a big drop down the rankings. (Read More…)
J.D. Power has released the results of its 2010 Initial Quality Survey (IQS). As in previous years, the release stresses that Detroit has improved, but now to the point that the average for GM, Ford, and Chrysler is for the first time higher than that for the imports. J.D. Power’s sound bite: “This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality.”
Interesting choice of words. The battle to change perceptions is often fought with ads. What information might ads include to assist in this fight? (Read More…)