Tag: Ford

By on October 19, 2017

Image: Nissan Titan No Lazy Horses AdvertEarlier this week I was presented with a little advertising to enjoy, via Facebook and courtesy of Nissan. The ad is part of a new campaign launched on October 14th. In it, Nissan throws a couple of strangers together in a predicament involving the Nissan Titan XD and a previous-generation (debadged) Ford F-150.

I’m not impressed.

(Read More…)

By on October 17, 2017

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If you’re new around here, you might not be aware that I’ve been accused of being a Blue Oval homer, or even being “bias.” (Bark’s tip of the day: “bias” is a noun, “biased” is an adjective.) I make no secret of the fact that the last four vehicles I’ve purchased have been straight from the Mind of Dearborn, but I don’t think that necessarily makes me FordPro Bark. In fact, some of my harshest rental reviews of days yonder have been directed toward Ford products.

But there can be no denying that I’m drawn toward Fords on rental row, simply because I have a large degree of familiarity with them. I don’t have to learn new infotainment systems or dash layouts, and everything from the steering wheel to the seats just feels right to me. As such, I found myself throwing my bags into the cargo area of a Ford Edge Titanium last week in Miami. The Edge is a resident of that strangest of vehicle segments, the large two-row CUV, living on the same street as the Jeep Grand Cherokee and Nissan Murano. The Edge can’t have a third row of seating, because then it would be an Explorer, and it can’t be any smaller, because then it would be an Escape. So it just kinda…exists.

This isn’t necessarily a bad thing. (Read More…)

By on October 13, 2017

Ford storage bin patent, Image: U.S. Patent and Trademark Office

Cargo covers only hide so much. And at the end of the day, your SUV’s cargo area is merely a receptacle for refuse — you can’t tote the contents around outside the vehicle without a stolen shopping cart.

If a patent application filed by Ford Motor Company bears fruit, your cargo hold will have everything you need for tailgate parties, camping trips, and, just maybe, a long wait at the border. (Read More…)

By on October 12, 2017

2018 Mustang GT, Image: Ford

Those Ford Mustang owners. Obsessed with just one thing — a feverish, burning desire to consume as little gasoline as possible.

No, that can’t be right. Mustang buyers know what they want when purchasing the original pony car, and it usually involves the velocity of wind through one’s hair. Ford Motor Company, however, doesn’t have the luxury of such simple-mindedness. For a number of reasons, the largest of them being regulatory, the automaker requires its newest vehicles to burn less fuel than the previous generation.

The 2018 Mustang is no different. For the coming model year, the massaged and freshened Mustang promises owners less time spent at the gas pump. (Read More…)

By on October 11, 2017

2018 Ford EcoSportFord is a bit late to the micro SUV party, with trucklets like the Kia Soul and Chevrolet Trax hoovering up sales while the Blue Oval dawdles in getting its EcoSport to market. Finally, it appears for the 2018 model year.

By the way, even if there seems to be a couple of ways to pronounce the name of this little rig, Ford vigorously prefers we say “Echo-Sport” and not “Eek-Oh-Sport.” The company’s completely serious, despite beating us over the head for years with ads for the identically-prefixed “Eek-Oh-Boost” engines. Very good, then.

With the build-and-price tool for the EcoSport going live not long ago, let’s gander at the cheapest soft-roader in Ford’s showroom.

(Read More…)

By on October 10, 2017

2017-ford-f-350-super-duty-platinum

After introducing the Super Duty in 1998, Ford kept making upgrades to the same basic cab and frame all the way up to 2016. Multiple refreshes across three generations could not hide the fact that this truck rode on old bones, making the 2017 model year redesign a welcome change.

We had a chance test out the new design by borrowing a 2017 F-350 Platinum for a recent trip to West Virginia, which appropriately featured a Miata on trailer behind us. While our race car and trailer combo only made up a fraction of the maximum towing capacity of the diesel-powered behemoth, it gave us an appreciation of having a little extra room while towing.

Our schedule said we had to be on track at Summit Point for a drivers meeting at 8 a.m. on Saturday morning, so we tried to pack as much as possible before the Super Duty arrived in order to hit the road quickly. When the truck arrived on Friday afternoon we ran over to the U-Haul store to pick up a trailer. Hooking up was a breeze — even in the tight confines of the back lot — as the backup camera, along with the birds eye view, quickly got us lined up with the trailer and on our way to load the race car. (Read More…)

By on October 5, 2017

bullitt mustang

For the 2017 model year, Ford decided to discontinue the color green in the Mustang’s paint palette. Called “Guard,” the tone was a faintly metallic deep green and it was as savory to the eyes as it was rare to see on the street. Fortunately, the automaker is returning the hue to its pony car for 2018. However, it looks like it will only be available on a special edition model known as the “Bullitt” — meaning Steve McQueen’s green machine is also making a return to the lineup.

While not the same 1968 Ford Mustang 390 GT fastback from the titular film, Ford has twice offered homage editions of contemporary models. The first movie-inspired Mustang arrived in 2001, with a second launching in 2008.

Earlier this year, Dwayne “The Rock” Johnson posted a video highlighting his role as Ford’s new brand ambassador, with sketches of the current-generation green Mustang adorned with Bullitt-like trappings seen in the background. It was a clever publicity stunt and we figured it was just a matter of time before the automaker made an announcement.  (Read More…)

By on October 4, 2017

Ford Escape Titanium badge logo, Image: Ford Motor Company

After much speculation, Ford CEO Jim Hackett has finally outlined where his company’s dollars will be spent in the foreseeable future. Hackett spent his summer performing what Ford called a “four-month deep dive” into the company’s strategy and business operations to see what changes needed to be made. His conclusions? This may surprise a few readers, but Ford will continue building and selling automobiles.

Alright, that isn’t a bombshell, but the brand is trying to frame itself as the Ford you’ve always trusted while also letting everyone know it’s still a “mobility company” with its eyes fixed on tomorrow. Without the public relations veneer, that plan translates into a reduced number of production models and trims, more money for electrification R&D, less for internal combustion engines, and a significant reduction in material costs.

Hackett’s address also served to reassure the nervous shareholders who ousted his predecessor, Mark Fields. Ford’s stock declined more than 30 percent during Fields’ tenure and many complained that his vision of transitioning from a traditional automaker to a Silicon Valley look-alike was partly to blame. Hackett did everything in his power to ease those fears.

“We’re going to be in the vehicle business moving both people and goods. Some myth about not being in the car business is gone,” Hackett told Wall Street. (Read More…)

By on October 4, 2017

18-ford-explorer-sport_hr_01

Well, it might if a news crew profiles your SUV. A Maryland couple’s 2016 Ford Explorer, one of many late-model Explorers suspected of emitting high levels of carbon monoxide into the cabin, turned out to be doing just that. However, even after the exhaust leak was confirmed — then fixed — by Ford, peace of mind did not return to Mark and Valentina Shedrick.

With an NBC news team sniffing around and a National Highway Traffic Safety Administration investigation ongoing, the automaker decided to buy back the vehicle. Other owners, including police departments, would likely prefer knowing their vehicle is safe. (Read More…)

By on October 2, 2017

2018 Chevy Silverado 3500 Dually

People have been predicting it for years, we foreshadowed it a few months ago, and on Thursday it finally happened: one can now waltz into a dealership and spoil the better part of a hundred grand on a pickup truck.

See that 2018 Silverado 3500 Crew Cab Dually up top, though? It doesn’t cost $100,000. It doesn’t even cost $50,000. It is, in fact, only $340 more expensive than a top-rung Honda Ridgeline.

Wait. What?

(Read More…)

By on September 28, 2017

Ford Super Duty Limited. Image: © 2017 Matthew Guy

For years, Ford has wisely been pushing their trucks into the upper stratosphere of both price and luxurious content. Features once reserved for the finest Lincoln flagships now pop up in pickups with alarming regularity.

Hard working, heavy duty customers naturally want a piece of the action, too. That’s why Ford is applying the Limited trim to their Super Duty fleet for 2018.

(Read More…)

By on September 27, 2017

Detroit (Bryan Debus/Flickr)

Detroit’s dominance in the domestic automotive sphere continues to erode. Whereas the manufacturing hub, home to Ford, General Motors, and Fiat Chrysler Automobiles, once churned out the bulk of vehicles built — and sold — in the United States, times have changed.

The former Big Three automakers no longer hold the majority market share in the U.S. (in 2016 it was 44.9 percent), necessitating a name demotion to “Detroit Three.” From Silicon Valley to the Midwest and South, a diverse group of automakers is busily assembling cars and SUVs for a population with very wide-ranging tastes. We’ve long since become used to the idea that many Hyundais now hail from Alabama, several Subarus come from Indiana, Honda models grow in Ohio, and BMWs arrive from South Carolina with a Southern drawl.

Now, one industry watcher claims the Detroit Three won’t even finish the year as the majority builder of North American-made vehicles. (Read More…)

By on September 25, 2017

2017 Ford Taurus

Ford’s new CEO, Jim Hackett, has been milling around the company trying to get a sense of what the automaker needs to thrive in today’s car market. Conducting a summer-long assessment of the company’s current status and action points, Hackett is setting himself up with a greater understanding of where Ford stands in order to share his vision of the automaker’s future with investors in early October.

However, we already have some sense of what that future entails. Hackett has already spoken with leadership from the United Auto Workers, easing union fears that he might try to clean house and cut jobs. But his reassurance that there probably won’t be massive layoffs under his leadership doesn’t guarantee low-margin automobiles won’t be at risk.

This isn’t entirely down to Hackett’s management style, either. Investors were becoming annoyed with former CEO Mark Fields’ lofty long-term strategy, which featured fewer near-term goals aimed at bolstering profitability. Some analysts expect Hackett to end production of models that aren’t big earners — which includes just about everything that isn’t an SUV, crossover, or pickup truck. (Read More…)

By on September 19, 2017

2018 Ford Fiesta ST three-door - Image: FordOver the last seven years, America, you didn’t buy many Ford Fiestas. Fewer than 430,000, in fact. For perspective, in the much smaller United Kingdom market, Ford sold over 500,000 Fiestas in just the last four years.

But the Fiesta’s lack of popularity — and its dramatic loss of popularity in America — is not a unique-to-Ford situation. U.S. sales of subcompact cars plunged by more than a fifth, year-over-year, during the first eight months of 2017. That tumble comes after U.S. sales of subcompact cars declined in 2015 and 2016, as well.

Nevertheless, it comes as no surprise that Ford, after exploring America’s affordable avenues for one generation of Fiesta, isn’t bringing the seventh-generation version to America. And now we have confirmation that there is absolutely no hope the next-gen Ford Fiesta ST will come stateside, either. (Read More…)

By on September 8, 2017

2017 Lincoln Continental

It’s getting to the point that if you’re not a premium automaker promising some sort of brand-wide electric propulsion revolution, you’re not a premium automaker. Volvo has announced it’s going all-electrified (not necessarily electric) in short order. Maserati and Aston Martin are headed in a similar direction.

Is Lincoln the next luxury brand to ditch gas-only powertrains?

Not quite, but Ford’s luxury arm is planning on endowing every model in its lineup with an available hybrid powertrain, according to three sources who spoke to Reuters. It’s a plan very similar to the one Jaguar Land Rover announced just yesterday. While the completion date for Lincoln’s lineup electrification is 2022, the brand might not stop at just hybrids and plug-ins. (Read More…)

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