TTAC commentator Windy writes:
I just started the once-every-few-years process of shopping for a new car. When I ordered my Mini 12 years ago, I was able to pick from a vast selection of colors and options. Since then, automakers have dwindled down and constrained their available colors. I’ve played the configurator game with many marques, and the choices in color were frankly dismal for most cars.
(Welcome Daniel Ho — a.k.a. “Waftable Torque” — who’s here to school you proles on the true appeal of the crossover/cute-ute/abominable mom-van. — JB)
There has seldom been a topic that riles automotive journalists and commentators up as much as crossovers. They inhabit categories that are successfully profitable and growing. Non-existent 20 years ago, they have become increasingly aspirational to a large segment of today’s drivers. There have been many theories as to why they’re successful. Some blame CAFE, others the baby boomers, and others still blame American exceptionalism. They may all be right.
The Truth About Cars has always pointed out things others don’t see. Sometimes it’s the authors who provide the evidence, but sometimes it’s the commentators who supply the observation. I’d like to show you something that, once you see it, you can never un-see.
The crossover is merely the tip of the iceberg.
The Smart ForJeremy concept, a collaboration between Smart and haute couture designer Jeremy Scott, is going into production and is set to go on sale in Q4 of this year.
Sometime toward the end of my high school years, “fast fashion” shops like Zara and H&M set up shop in at the local malls, and became the place to shop. The clothing there wasn’t any better than the Gap or the Ralph Lauren remainders at Marshall’s, but if you paid for your own clothes, you would have been silly to shop anywhere else.
Shopping at those stores went beyond mere fashion considerations. If you spilled beer all over your shirt at a party, it wasn’t even worth sending it to the dry cleaners. Just throw it in the washing machine and hope it comes out. If that fails, pay $9.99 for another one. Eventually, people got wise to the fact that after three washes, the clothes tended to fall apart, but we willingly ignored the cheapness because we could look cool on a tight budget. Which is exactly why the Fiat 500 exists.