The Smart ForJeremy concept, a collaboration between Smart and haute couture designer Jeremy Scott, is going into production and is set to go on sale in Q4 of this year.
TTAC readers with more fashion forward tastes tell me that the wings are a trademark of the designer, with one example being his take on Adidas shoes that feature, you guessed it, wings on the sides.
When we last checked in, Smart suggested that the ForJeremy was happening, but now we have hints from Smart’s USA head that it will be the most expensive Smart sold in the USA. I have no idea who will actually pay money for this thing. Unlike the Gucci Fiat, which had Gucci’s well-known tricolor motif all over, Jeremy Scott is not a household name, known only to GQ devotees and rappers.