Autoblog reports Volkswagen Group of America executive vice president of group communications Tony Cervone is returning to the GM fold as the automaker’s senior vice president of global communications. According to CEO Mary Barra, Cervone “brings an ideal mix of outside perspective and experience that compliments a deep background in GM and today’s global auto industry.” Prior to his return, he also served as the vice president of communications for United Airlines and Chrysler Group, where he spent 14 years before his decade-long previous service to GM. Cervone succeeds Selim Bingol — who resigned from the company in April “to pursue other interests,” and will report directly to Barra.
Any minute now, GM will be taking the wraps off the 2015 GMC Yukon and Chevrolet Suburban. For now, we’ve got some press shots to keep you held over. The big news so far appears to be GMC’s pushing of the Denali model as an upscale alternative to the normal Yukon and Suburban trims. Denalis get a nicer interior as well as a 6.2L V8 making 420 hp and 460 lb-ft of torque. The other models get the standard 5.3L version. More info to follow.
Following in the footsteps of the Ford F-Series multiple luxury times and Ram Laramie, Chevrolet will offer a new luxury trim level for the Silverado – complicating things for GMC, which is positioned as an upscale truck brand.
With its minivans and conventional midsize SUVs discontinued, GM relies heavily on its large “Lambda” crossovers—the Chevrolet Traverse, GMC Acadia, and Buick Enclave—to serve the family market. With over 230,000 sold in 2010, they’re easily the best sellers* in the segment. In comparison, Ford shifted only 34,000 Flexes. But, now in their fifth model year, the Lambdas are getting old. With cash short leading up to the bankruptcy, what might be done on the cheap to maintain buyer interest? The winning answer: a new Denali variant of the GMC Acadia.
GM announced today that Buick-GMC sales manager Brian Sweeney has been promoted to the top spot at Buick-GMC after his predecessor Michael Richards left the position after nine days on the job. According to the Detroit News, Sweeney began his GM career at GMC in 1990 and has served as vice president of sales at Saab Cars USA and sales manager of GM’s north-central region.