Caterham Shows Aero Seven, Talks About Small Cars

Caterham’s showing off the “Aero Seven” concept, its latest attempt to comprehensively update the idea of the Seven for the next generation of drivers. (Their last attempt, the Caterham 21, was not well received and ended up being discontinued.) In addition to showing this very polished and very modern-looking car, Caterham’s co-founder Tony Fernandes discussed some future product that falls well outside the company’s traditional mission.

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Piston Slap: A Modest Proposal For a Shiny Ride

TTAC commentator raded writes:

Sajeev,

I recently bought a new car for the first time. Up until 9 months ago, I had been driving a 1995 Buick Regal coupe that wore scratches and dents like badges of honor. After the transmission went out, I drove a hand-me-down 2002 Saturn L200 that had spent the majority of its life behind a motor home. In eight years of ownership, I took the Buick through an automatic car wash maybe three times and never washed it by hand (I live in Portland, Oregon. It rains almost nonstop October through May. That’s kind of like a car wash, right? Right??). Recently I took the Saturn through a car wash for the first time simply because I’m trying to sell it.

Now my fiancée and I have a pretty blue 2012 Mazda3 hatchback. For the first time in my life, I have a car that I want to keep looking good.

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.