Caterham’s showing off the “Aero Seven” concept, its latest attempt to comprehensively update the idea of the Seven for the next generation of drivers. (Their last attempt, the Caterham 21, was not well received and ended up being discontinued.) In addition to showing this very polished and very modern-looking car, Caterham’s co-founder Tony Fernandes discussed some future product that falls well outside the company’s traditional mission.
The Joint Venture with Renault to produce an all-new sportscar for both the Alpine and Caterham brands demonstrates our clear intent on doing this right, doing it sensibly, but above all, doing it the Caterham way… And because we’re a flat company, we’re a quicker company. When we say we’re going to do things internally, we do them. We don’t procrastinate and lose momentum through legions of middle-management decision makers, we just do it… It has been a British institution for the last 40 years, and automotive secret in many ways, but in the very near future, the Caterham name will sit proudly on crossovers, city cars as well as a range of sportscars for everyone.
Here at TTAC, we don’t care if Caterham rebadges the freakin’ GMT360 if it helps them stay in business. However, we can’t help but think of another company that claimed it needed to make trucks in order to make sports cars… and then decided it would rather make more trucks than build a small sports car.