Tag: bespoke

By on February 14, 2015

Last month, Dodge announced the Viper GTC model. The “C” part of the name presumably stands for “custom” as paying the $10,000 premium over the base Viper give customers access to literally *millions of custom paint, interior trim, striping and wheel combinations. I’m tempted to say that truly custom, or as our British cousins like to say, bespoke, items can’t be ordered from a list, but the heart of what Dodge is promoting as the Viper 1 of 1 program is a color palette of 8,000 hand-sprayed exterior color paint options. I worked in an automotive paint research and development lab for more than 20 years. Eight thousand colors is a huge selection and one of the features of the 1 of 1 program is that once an exterior color is picked, that will be the only Viper painted that color for the model year, making it a true one of one collectible. Ironically, though, the rainbow colored Viper they used to promote the program at the Chicago Auto Show wasn’t actually painted. (Read More…)

By on July 25, 2014

aston-martin-lagonda

 

If you want an Aston Martin Lagonda, you must meet two requirements

  1. Get an invite from Aston Martin
  2. Live in the Middle East

(Read More…)

By on May 15, 2013

Do you have a truly bespoke pair of shoes, hand-made, to the tune of $1,000? Or a truly bespoke suit, not just one off the plebeian racks of Armani or Ermenegildo Zegna? Watch out, “bespoke” is losing its worth faster than a dollar during the peanut president regime. Oddly, it is Rolls-Royce that is behind that dangerous paradigm down-shift. (Read More…)

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