Toyota’s Senior Vice President for Operations Bob Carter has been quite the chatty cathy Thursday. According to Reuters, the automaker is planning to boost production of its Tundra and Tacoma to help meet demand for trucks next year, in part, because supplies of the trucks are so low today.
Toyota has roughly 20 days supply of its Tundra and only 10 days supply of its new Tacoma, which has sold like hell since it was introduced last month.
“If you were to ask any of our U.S. dealers what they want, I’d say every one of them would say ‘More trucks,'” Carter told Reuters. Or more Tacomas?
Have you recently wondered, “What would the face of the redesigned Civic look like plastered on a desert-ready racing truck?” Honda has your number. This is the new Ridgeline.
Except it’s not.
The Japanese automaker announced its return to the Baja 1000 at SEMA on Tuesday and revealed the machine that will carry HPD’s HR35TT race engine — a 550 horsepower, a 3.5-liter twin-turbo V6 — across the finish line.
Toyota trucks have long been the staple of practical truck shoppers, young shoppers looking for a cooler first ride, off-roaders and just about every rebel militia. What’s a company like Toyota do to keep sales of the 8-year-old truck going? Special editions of course. Despite the higher profits, Toyota decided to skip the “freedom fighter” edition with bench seating for 8 in the bed and a .50 caliber machine gun on the roof in favor of an off-the-rack off-roader. Thus the Tacoma TRD T|X Baja Edition was born. In case you are wondering, T|X stands for Tacoma Xtreme. You know, because it is way cooler to spell extreme without an “e.”
In case you are at the Texas State Fair in Dallas at this moment, stop staring at million dollar steers and heifers and go over to Toyota. They will show you a truck with the longest name in recorded Texas history. It’s the “pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck.”
We did not make that up, it says so right here in the press release. If “pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck” is too long, you can call it “Baja Series.” (Read More…)