Those who watched the State of the Union address last night and have an interest in autos may have noticed a conspicuous absence; Barack Obama failed to mention his goal of putting 1 million EVs on the road by 2015.
Considering that it seems as though every other commercial on television follows the doofus male wise female plot, the new VW Passat commercial released just in time for the run up to the Super Bowl is hardly the most egregiously misandrist (yes, Virginia, despite what your spellchecker says, it is a word). With a tagline of “Pass down something he will be grateful for”, the ad shows a father in a shirt and tie teaching his son how to throw a baseball, in front of a Passat sitting in their driveway. Completely clueless about the mechanics of throwing overhand, but convinced of his knowledge of the subject, dad has form that makes “throwing like a girl” a compliment by comparison. He looks like a cross between someone putting shot and a gooney bird trying to land. The son dutifully imitates dad’s form, but with a skeptical look on his face. Neither can get the ball anywhere near the target. I’m not sure the ad is on target either.
Nearly everyone was unanimous in their assessment that Lincoln’s re-branding campaign is an unmitigated disaster unfolding in slow motion; from the name change to Lincoln Motor Company to the bizarre tie-up with Jimmy Fallon and the marketing-buzzword laden BS the whole thing reeks of inaction disguised in the form of sophisticated marketing efforts.
The most interesting angle in this mess is the fact that American luxury cars are in such a shambles that Lincoln’s biggest threat doesn’t really come from Cadillac, but from Ford itself.
When the news came out last night of American Suzuki Motor Corporation (ASMC) filing for Chapter 11 bankruptcy, I was glad to be validated in my suspicions, but sad that a potentially great opportunity had been wasted due to mismanagement and short-sightedness on behalf of its Japanese management.
In other regions, Suzuki does an excellent job catering to the needs of each domestic market. In India, through their long time partnership with Maruti (which has since turned into full ownership of the once state-owned automaker), Suzuki enjoys double digit market share that is the envy of every other automaker in the country. Maruti Suzuki has control over product, they understand the needs of Indians looking for new cars, and they have enough financial input into SMC’s bottom line that the executives in Japan have no choice but to listen.
Late last night, we were contacted by an employee of American Suzuki Motors Corp, who reached out to TTAC to vent his frustrations regarding the downfall of ASMC’s auto business. The picture painted by this employee is one of a highly dysfunctional operation, focused only on tomorrow and never beyond that, a revolving door of Japanese management and deep antipathy for American workers.
Though we’ve confirmed the identity of this Suzuki employee, they wished to remain anonymous due to the sensitive nature of their remarks.
Neil Armstrong died on August 25th of this year and the nation mourned, doubly so. First for the man, and second for what he stood for: hero, explorer, icon of a time when all that was best in America rose up on a pillar of smoke and flame to dance among the heavens.
The astronauts, of course, all drove Corvettes. GM gave a white ’62 to first-flyer Alan Shepard upon his return to Earth, then a Florida dealership provided subsequent one-year leasing deals to put astronauts behind the wheel of the latest models – clever PR for sure, and yet it seemed a perfect fit. While the very first ‘Vettes were more Piper Cub than Bell X-1, those that would be piloted by the likes of Gus Grissom and Alan Bean had the Right Stuff; the fastest and best machines America could produce.
Sixty years after GM built the first Corvette (and about fifty-six since they got the recipe right), here we are with an explorer on Mars, and it’s a robot with a sarcastic twitter feed. Heroes are scarce; the cult of celebrity now shines a spotlight on the kind of people you’d cross the street to avoid. And as for the Corvette? (Read More…)
The 2013 Ford Mondeo, aka our 2013 Fusion, was supposed to hit UK showrooms around this time, but the launch has been pushed back to September, so Ford can work out some quality-related bugs prior to its on-sale date. (Read More…)
The Detroit News interviewed presidential hopeful Mitt Romney on Tuesday, and the Republican candidate-to-be shared his thoughts on government ownership of GM stock and the future of CAFE.
As a teenager, I idolized Tom Wolfe after reading Bonfire of the Vanities. By the end of high school, I had read every single book read by him, and his too-brief description of the muscle cars of American astronauts in The Right Stuff instantly came back to me (along with the smells of my high school cafeteria) upon seeing this ad.