#ProductPlanning

The 2022 Ford F-150 Lightning has officially started production at the company’s Rouge Electric Vehicle Center in Michigan and will apparently be getting some company at the Blue Oval City campus in Tennessee. On Tuesday, CEO Jim Farley said that the upcoming plant had been selected to produce a new model during a press event covering the official launch of the all-electric F-Series.

“It’s another truck,” he explained. “This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks.”

Volkswagen CEO Herbert Diess has explained that the automaker would very much like to get back in to the United States’ good graces now that it has cut ties with Russia. With the future of Europe looking shaky, VW is hoping to maintain its position as the best-selling brand in China and start making inroads in America after burning a few bridges there.

Despite the Dieselgate scandal being seven years in the rearview mirror, the automaker is still coping with the resulting financial penalties and the resulting decision to scale back its U.S. aspirations a tad until its electric models hit the road. But the company has always had an issue understanding what American drivers wanted, resulting in boom and bust phases for the company until it manages to solve the puzzle. The most common issue was an inability to adhere to ever-changing emissions standards. But there are also periods where the manufacturer was snubbed for offering subpar electrical equipment or simply having a lineup that was out of sync with American tastes. But Volkswagen has historically enjoyed a resurgence after making the necessary changes and Diess is hoping for another comeback.

Toyota engineers have been fairly adamant that there would eventually be a manual version of the Supra sports coupe since its formal introduction in 2019. By February of 2020, chief engineer Tetsuya Tada even confirmed that the car has been tested extensively with a clutch and choose-your-own-adventure gearbox. But Toyota explained that the automaker opted against having one at launch due to a desire to lead with the model yielding the best specs on paper. Toyota was also fretting over customers modifying vehicles, claiming the eight-speed automatic could handle far more torque before giving into physics and dismantling itself.

However, the automaker has recently begun teasing the Supra with a three-pedal setup over social media, later stating that an-all new manual transmission was indeed on the way for the coupe. But why now?

Ahead of Honda’s planned EVs offensive for the United States, the automaker has announced a deluge of hybrid variants of existing products. However these new vehicles will come at the expense of the Insight, which the company had just confirmed will be discontinued after 2022. In its stead will be new hybrid trips for the CR-V, Accord, and Civic — the latter of which served as the template for the passing model.

Iconic for being Japan’s default taxi or police cruiser for decades, the Toyota Crown has been in production since 1955. Our market even got a taste of the model during its golden years, with the automobile becoming the brand’s first product ever to be exported to North America. While it would eventually be supplanted by the Corona Mark II/Cressida in the 1970s, we’d see parts of the vehicle return to our market through the Toyota Avalon and Lexus GS.

Meanwhile, the Crown executive series of sedans (and occasionally wagons) have been going strong in Japan for nearly 70 years — evolving gradually in the manner that Toyota typically prefers. But there have been stirrings that the company might discontinue the model for Japan, replicating FAW Toyota’s decision to turn the car into a sport-utility vehicle (based on the fourth-generation Highlander) in China. Now we’re getting reports that a similar scenario is being planned for other major markets, including the United States.

Last night, Tesla held a “ Cyber Rodeo” to celebrate the Gigafactory that’s opening in Austin, TX. The invitation-only event saw thousands of attendees, fireworks, a drone light show, Elon Musk in a cowboy hat, and a list of manufacturing promises so long that you almost have to believe that one of them will actually come true.

Among these were claims that Cybertruck would undoubtedly enter into production in 2023, along with the similarly delayed electric semi and Roadster. The CEO also touted Tesla’s often-criticized Full Self Driving (FSD) as poised to revolutionize the world after its public beta test is expanded later this year. Robotaxis are also said to be in the works and a humanoid robot, named Optimus, will help usher in “an age of abundance.”

Practically every automaker on the planet has begun signaling a desire to change with the times by collectively revising their business strategies. The new hotness involves lower volumes, higher margins, and electric vehicles with the ability to push connected services allowing manufacturers to charge you piecemeal for just about every feature imaginable.

While Volkswagen Group has been at the forefront of those trends since the 2015 Dieselgate scandal helped force its hand, it often suggested that the shift to EVs would be a boon to low-income families. It was hardly the only automaker to make such promises, nor has it been the first to break them after deciding that perhaps there’s more money to be made with premium vehicles. VW has decided that its ideal strategy involves culling internal combustion vehicles by 60 percent over the next eight years and focusing on higher-margin products yielding superior profitability.

On Monday, General Motors’ added a second shift for Heavy Duty variants of the Chevrolet Silverado at Oshawa Assembly to ensure the automaker can meet demand. There are also plans to launch a third shift to spur production of light-duty pickups after GM spent the last two years struggling to deliver vehicles in a timely manner.

GM Canada recently representatives from the Canadian federal government, eager to show that its $2 billion investment into Ontario manufacturing (specifically at Oshawa and CAMI Assembly) had already borne fruit. While this is said to eventually include the production of BrightDrop’s all-electric and perpetually connected Zevo vans, GM is presently focused on swelling production on some of its most valuable products.

When Mazda announced it would be discontinuing the midsize Mazda6 sedan for the U.S. market, some were crestfallen. With the industry having spent the better part of a decade moving away from the body style to support models they could associate with higher price tags, there’s been a deficit of good sedans of late. But a seed of hope was left intact when the company announced it would be pulling the Mazda 6 from our market.

You see, the company had long been teasing a rear-drive variant utilizing a powerful inline-six motor. Mazda was also going upmarket, indicating the possibility of the model returning to do battle with midsized German products with a higher price tag. But it’s looking like the concept is going into the trash bin along with Mazda’s suggestion of bringing back RX performance vehicles and creating rotary range extenders for EVs.

Ford Motor Co. has shared its intent to launch seven fully electric vehicles in Europe, including a battery-electric variant of the Puma subcompact crossover, its best-selling (and looking) passenger car for the market. Though the first EV in its new product offensive will be a midsize crossover helping Blue Oval deliver on a previous promise to manufacture electric vehicles in Cologne, Germany.

The unit is said to capitalize on Ford’s partnership with Volkswagen Group by leaning on the latter entity’s MEB platform that already underpins VW’s ID products and Audi’s e-tron vehicles. Driving range is estimated at 311 miles per charge, with the company anticipating a formal debut later this year.

When Subaru announced the latest WRX sedan, it was made perfectly clear that it would arrive without the high-performance STI variant metaphorically in tow. After attempting to push performance versions of the Impreza sedan into becoming their own thing for years, the 2022 model year saw the WRX jumping onto the Subaru Global Platform. This resulted in a more mainstream vehicle we assumed would need additional time in the relevant skunkworks garage before it could reemerge as the aggressive, rally-inspired, no-nonsense WRX STI.

But Subaru is now saying that there won’t be an STI for this generation. According to the manufacturer, “future sports and performance cars should evolve to meet the needs of the changing marketplace and the regulations and requirements for greenhouse gasses (GHG), zero emissions vehicles (ZEV), and Corporate Average Fuel Economy (CAFE).”

General Motors is plotting to create a new premium brand for the Chinese market comprised primarily of halo cars shipped in from the United States. Details are scant at the moment, primarily due to GM getting caught with its pants down on the news breaking. The automaker doesn’t appear to have reached the point where it feels comfortable sharing. But Chinese media has been sharing the story for several days, forcing the company to issue an official statement confirming that it’s true.

Lordstown Motors has gone from the savior of Ohio to just another blowhard electric vehicle startup. Last year, it became the focus of investment research firm Hindenburg Research and an incredibly damning report that accused the company of fraudulent behavior. The paper cited thousands of non-binding, no-deposit orders and was proven right a few months later when the startup announced it didn’t actually have enough money to commence commercial production. By June, Lordstown was under investigation and losing top-ranking executive with nothing to show for itself other than a factory it purchased from General Motors at a discount where it installed a pointless solar panel array. The company said it would be selling the plant to Foxconn Technology Group (Hon Hai Technology Group) in October, along with $50 million in stock, with the plan being to make the Taiwanese firm a contract assembler for the Lordstown Endurance pickup.

It’s going to need that money too because GM is severing ties with the startup and has confirmed it offloaded its remaining stock over the holidays. While the Detroit-based automaker only held about $7.5 million worth of shares, it still represented about 5 percent of Lordstown and continued support of a business that looked to be foundering.

Ford has announced that the Raptor Ranger will become a global model this week, furnishing the relevant specifications while CEO Jim Farley scheduled its arrival in the United States for 2023.

While that doesn’t give us specific details for the version that’ll be hitting our market next year, nobody is expecting massive changes between regions. Our Raptor Ranger will likely utilize the same twin-turbo 3.0-liter V6 that’s inside the Bronco Raptor. That’s a lovely 392 horsepower and 430 pound-feet of torque, with numbers being subject to change to appease local regulators. Though the pickup’s 10-speed automatic and standard four-wheel drive (with a two-speed transfer case and front and rear locking differentials) should persist regardless of whatever the Environmental Protection Agency says it needs.

This week, Stellantis announced the Ram Revolution at the 2022 Chicago Auto Show. Though it was less of an all-electric pickup concept intended to compete on a market that’s about to become saturated with them, and more of a way to engage with consumers on how the truck brand should implement its take on the segment.

To the surprise of everyone working here, Ram’s Revolution turned out to be little more than a market-research campaign designed to ensure the automaker can build an electric truck people actually want to buy. But that doesn’t mean the manufacturer hasn’t already made plans of its own. Ram CEO Mike Koval Jr. has even been sharing some of Stellantis’ electrification strategies, including outfitting some 1500 electric pickups with a range extender.