GM Plots to Replace Opel With Chevy
Clearly, GM’s top suits missed the memo about the end of empire. While the artist formerly known as the world’s largest automaker clings to dreams of holding onto Opel with your (and German) tax money, the company has unveiled plan B: Chevy attacks! The Wall Street Journal [sub] reports that “Brent Dewar, recently named to head Chevy’s global operations, told reporters Friday that Chevy sales in Europe are expected to expand to one million from the 500,000 vehicles — or 2.5% of the market — sold in 2008. He didn’t provide a timetable for the growth target, but said new products — including Chevy Volt electric cars and Malibu sedans shipped from the U.S. — will fuel the effort.” Huh? “We’ve got to take this brand and truly make it global . . . a true relevant global participant,” Mr. Dewar said, admitting that the effort is “a work in progress.” Oh, so that’s what you call it . . .
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The Volt in Europe!? GM is really into self-loathing these days.
Chevy Volt = Opel Ampera in Europe
Might as well roll out the volt for Europe. It has been introduced here a dozen times. I'm sure the Europeans don't have anything that gets 235 miles per gallon over there. Is this another version of "if at first you don't succeed, try, try again"? Chevy should worry about selling cars here in the US, first. VW has just made a bold statement about selling hundreds of thousands of cars here. It sound improbable, but at least they are solid in their homeland (number one in Europe).