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Chrysler Product Revolution Turns On Itself

By Edward Niedermeyer
March 27, 2008 - 11,135 Views

new-chrysler-logo.jpgThe leader Chrysler's "Project D" effort to develop a Camccord fighter has resigned after "clashes with senior management. The Wall Street Journal calls Mike Donoughe "a star engineer," and there's no doubt that the project he was heading was a top priority. The Sebring/Avenger combo is dead in the water for Chrysler, and Donoughe had some of the best product development credentials in the company, having headed truck and SUV development. So how does a 24-year Chrysler veteran in charge of a premier development project find himself on the outside of Auburn Hills looking in? The WSJ won't quote anyone, but over at Autoextremist there's a rumor On The Table that "Acting Chief Innovation Officer" Peter Arnell was behind the drama. As long as everyone has plenty of room to swing their egos around, maybe Chrysler could get back to building competitive vehicles?

Wall Street Journal »

22 Responses to “ Chrysler Product Revolution Turns On Itself ”

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  • essen :


    Actually, I’m surprised at how many of those Sh!tboxes I see on the road.

  • jgholt :


    Case #4,285,199 of Management thinking they know better than the engineers. “Project D” now stands for “Done”.

  • William C Montgomery :


    So HE quit Chrysler? Rather than dubbing him their star engineer and allowing him the honor of quitting they should have fired him for producing those abominations. Or maybe they should have hauled him out back and had him shot.

  • Edward Niedermeyer :


    “Project D” is the (much needed) Avengbring replacement project, as I understand it.

  • OldandSlow :


    Cerberus caught a falling knife that was on still its way down when it took over Chrysler.

    The choice of Bob Nardelli to lead the company speaks volumes of where Chrysler is headed.

    Employee give backs and chiseling suppliers won’t be enough if the PRODUCT end doesn’t shape up.

  • NickR :


    I’m surprised at how many of those Sh!tboxes I see on the road.

    Me too, actually. Not too many Avengers, but quite a few Sebrings. Mystery to me.

    Anyway, it’s hard not to find these piece of news to be very discouraging, as if discouraging news is something Chrysler needs more of.

    All I can say is I hope that the Challenger makes an at least somewhat sustained splash. If it lands with a thud, Chryslers got nothing left in their bag of tricks.

  • Lichtronamo :


    This guy wasn’t responsible for the current turds on the street - he was in charge of fixing them. That’s why he was so important. I hope Ford or GM pick him up if he’s as good as advertised.

  • Flipper :


    I’m surprised at how many of those Sh!tboxes I see on the road.

    Same here, they are all over. You could add up all the G6s, Auras, and every Buick I see & I’d still say they are ahead

  • willbodine :


    I’m surprised at how many of those Sh!tboxes I see on the road.

    Here in So Cal the majority of them are rentals. It would be interesting to see the retail vs fleet sales breakdown in California. I’m guessing it’s like 95 / 5 rentals to retail.

  • Dangerous Dave :


    I’m surprised at how many of those Sh!tboxes I see on the road.

    I see ‘em too here in Florida, most with rental barcodes on the window. When I see one that isn’s a rental, I think to myself “you poor sucker.”

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