Category: Awards

By on March 27, 2010

With both Niedermeyers away, Friday’s heroes were Steven Lang and Cammy Corrigan. The two of them, sometimes at odds over matters of faith, saved TTAC from an otherwise assured traffic disaster, caused by the absence of our dear leaders. The two most read posts on Friday’s TTAC were Steven Lang’s review of the Kia Optima in first place, and Cammy Corrigan’s “Ask The Best And Brightest: Have A Favourite Car Ad” in a close second.

Who says there is justice in this world? Steven had to get, drive, and describe a Kia Optima. Hard work. Cammy only had to ask “what are your favourite adverts or advertising campaigns from the auto world?” And the nominations kept pouring in. At the time of this typing, there were 112 comments, most of them with a link to an ad, as required. Some incorrigibles posted without a link, shame on you, stand in the corner.

Not only were the ads posted, they were watched. Due to the work of our Canadian crack coders, we can see how many times someone clicks on a link. Data derived from the click-count are the key to the easiest to write category: “By Popular Vote.” And the winners are… (ranked from most clicked on down:) Read More >

By on December 10, 2009

Groan

What’s that you say? Chrysler’s planning on spending $170 per projected vehicle sale on advertising next year? That could be as much as $1.4b! Well, we can’t give the Journey a prize for obvious reasons, but they do have a new Ram out this year… Truck Of The Year it is!

By on December 3, 2009

But it's white!

Today, on the last day of media access to the LA Auto show, the mystic powers that be continued VAGs green run by selecting the Audi A3 TDi as the 2010 Green Car of the Year (The Jetta TDi won last year). In the running this year were the Audi A3 TDI, Honda Insight, Mercury Milan Hybrid, Toyota Prius and Volkswagen Golf TDI. According to the LA Auto Show,

The Green Car of the Year® award is a program that honors environmental leadership in the automobile field and recognizes vehicles that are readily available to consumers during the award year. Green Car Journal/ editors perform an exhaustive review of vehicle models to identify the five finalists. The winner is ultimately decided by jurors such as Jay Leno, Jean-Michel Cousteau, Carroll Shelby, Matt Petersen of Global Green USA and the Sierra Club’s Carl Pope, along with Green Car Journal editors.

Interesting then that this same bunch of car czars chose the Chevy Tahoe two years ago for getting 1 MPG better than the gasoline version. Anyone feeling some Volt love in 2011?

By on November 27, 2009

Picture 52

What do you say about a purported “Total Value Index” that includes such notable turkeys as Honda’s Insight, Mercedes’ R-Class, and Chrysler Aspen? No seriously, what do you say? Did nobody at Strategic Vision notice that the Aspen has been discontinued or that the Insight is actually less compelling than a Civic Hybrid? Besides, can we be done with surveys that find different ask people how much they love the car they just dropped a load of money on? If you’re dumb enough to spend money on an Aspen, you’re dumb enough to say it has more “total value” than any other mid-size ute. But why does SV have to give your dumb, self-justifying opinion even the thinnest veneer of credibility? Here’s what Strategic Vision’s President has to say about the list:

Durability alone and simply satisfying customers is not enough for buyers who demand both immediate and long term Value. Customers no longer feel constrained to consider only the ‘usual suspects.’ Because of increased quality, competitive prices and manufacturers fighting for their lives to provide Loveworthy℠ vehicles, this is truly an exciting time for car buyers, today and in the near future. Manufacturers are listening and reacting quickly to stay competitive.

By discontinuing models that appear on the list? Sigh. Match these vehicles against their sales numbers, and you’ll see that the only consumer opinions that count (i.e. the ones backed by purchases) are very different than this list.

By on November 24, 2009

Ah, car of the year (COTY) awards. The magical time of year when every magazine, website, and national auto journalist association decides that it has to make a definitive call on the best automobile that money can buy. And though nobody on the consumer end really takes these things seriously (when have you ever heard someone say they bought a car because it was (institution name here’s) COTY?), the folks in charge of these awards get incredibly intense about their mission. Take the Automobile Journalists Association of Canada (AJAC) and its self-righteous rage at a Canadian journalist, Michael Banovsky, who had the gall to report that the Canadian COTY competition removes perfect scores (as revealed in the judge training webinar video above). The AJAC immediately demanded a retraction, clarifying what their video didn’t:

No votes were thrown out, but rather if any appear as a 10, they are “discounted” to 9.9 during tabulation by the international accounting firm of KPMG. This has been the practice for many years because, as any experienced automotive journalist knows, nothing is perfect, especially something as complex as a motor vehicle.

Read More >

By on November 18, 2009

The IIHS has released its “Top Safety Picks 2010,” and thanks in part to the addition of roof crush tests that exceed federal standards (4x vehicle weight for an “acceptable” score) , a spot of drama has ensued. Not a single Toyota, Lexus or Scion made the list, for example, causing Toyota’s Irv Miller to lay into the IIHS [via Jalopnik].

In 2009, Toyota won more IIHS Top Safety Pick (TSP) awards than any other manufacturer. Toyota continues to improve vehicle passive and active safety, including improvement of past winners of IIHS TSP. IIHS’ statement that Toyota was shut out for 2010 is extreme and misleading, considering there are 38 Toyota, Lexus and Scion models, and only three were tested for roof strength by IIHS: Camry, RAV4 and Yaris. This is the first year IIHS has included its own roof strength tests, which exceed federal standards, for TSP consideration. All Toyota vehicles meet or exceed Federal Safety Standards for frontal and side impact, roof crush resistance and rollover protection.

Read More >

By on November 17, 2009

(courtesy: Motor Trend)

The Ford Fusion is a perfectly competent yet utterly bland vehicle. It’s proof that American firms can compete in the mass-market vanilla sedan segment, but not because it does anything particularly well. Its strength is nothing more than an absence of the glaring issues that kept Detroit out of the Accord/Camry sweepstakes. Which is why Motor Trend doesn’t get overly carried away with the credibility-straining praise of the vehicle itself (with the requisite glaring exceptions, to wit: “the Fusion SE goes from mild-mannered commuter to worthy canyon charger”). So instead, the praise gets spread to the lineup as a whole: “the 2010 Ford Fusion’s impressive bandwidth as a model range was one of the many factors that helped it earn the 2010 Motor Trend Car of the Year award,” we’re told. What this boils down to: you can get a hybrid powertrain in addition to four-pot and six-pot engines. In short, MT gave the Fusion COTY because it does everything a Camry does, but, crucially, it’s from Detroit. Well, Hermosillo, Mexico, actually. Still, its advertising budget still comes from Detroit, and that makes all the difference.

By on November 16, 2009

Count those chickens...

Time Magazine goes ahead and gives an unproven, unavailable vehicle a “Best Invention of 2009″ award.

By on October 27, 2009

Sometimes shooting par is good enough

Though we don’t have a [sub] for Consumer Reports‘ members-only data, their latest reliability survey summary has enough interesting tidbits to warrant a mention. Based on their subscriber base’s 1.4m autos, and using only data available for at least 100 examples of a given model, the survey is one of the better indicators of reliability out there (although when it comes to this topic there is no gospel). If nothing else, it’s hard to argue that CR’s reliability results aren’t influential, so sales are definitely at stake. The results? All Toyota/Lexus/Scion received ratings of “average” or better, an improvement over last year when CR found Camry V6, Tundra V8 4WD, and the Lexus GS AWD to be lacking. Honda/Acura and Subaru also showed extremely well where complete data was available, and Hyundai/Kia models were average or better except for Sedona and Entourage. Hybrids also scored surprisingly well, with nine gas-electrics scoring above average. But CR is making the biggest fuss over Ford, which they say is “on par” with the Japanese firms on all but a few truck-based models.  The rest of the Detroit firms? Not quite so much.

Read More >

By on October 15, 2009

Really?

Is it Motor Trend for giving the Outback an “SUV of the Year” award, or is it “the original SUV alternative” for being in contention at all?

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