The Truth About (Concept) Cars

Tim Healey
by Tim Healey

It is auto-show season.

Or at least, it would be in a “normal” year.

Normally, we’d be in New York, bringing you all the concepts from the New York International Auto Show, usually held at the Jacob Javits Convention Center on Manhattan’s west side.

This year, with the world still mostly on pause, we’re at home, missing the sights and sounds.

But that gives us a chance to step back and reconsider something about auto shows: The concept cars themselves.

Many of you may already know this, but for some of you — particularly younger readers — it might be worth it to take a step back and have a refresher of the truth about concept cars.

For those of you who don’t remember the history of auto shows, there was a time when concept cars were glorious machines that previewed what automakers (and sometimes media) saw as a fantastic future. Even if many of these cars had to be pushed on and off stage.

Over time, the idea of the fantastical concept car preview a fantastical future has faded. Mostly gone are the days where a sleek concept was laden with technology that wouldn’t be on sale for years, if ever. Mostly gone are the days when the concept cars were so crazy-looking that one wondered how they could ever make production. Which, to be clear, most didn’t.

Concept cars were once meant to get attention at an automaker’s show stand. Some of the technology and mechanical features might eventually make it into production, and occasionally so did toned-down styling elements.

The game has changed due to cost and other reasons. Show-stopping concepts downshifted, becoming previews of next-gen cars. At first, these concepts were still a bit more wild than mild, but they were closer to production cars in terms of design, technology, and mechanical underpinnings than the concepts that came before.

Now, most concept cars are thinly-veiled previews of the production unit — if they exist at all. Sometimes, automakers don’t even bother with a concept, opting to simply take the wraps off a car that’s pretty much production-ready.

Those concepts that remain tend to hew closely to production plans. Maybe there’s a styling element here or a tech feature there that won’t make production, but what you see on the show stand isn’t terribly different from what you’ll eventually see on the showroom floor.

That’s a shame, since the wonderfully crazy concepts were great for driving attention to brands. Everyone from the automotive media to the average auto-showgoer could be wowed by a concept, and these show cars likely drove many a daydream.

Some radical concepts still exist, and we can’t wait to see them in person again.

That said, the truth about concept cars is that most are just boring now. Make concept cars great again.

[Images: Ford, Chevrolet, Chrysler, Nissan]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

More by Tim Healey

Comments
Join the conversation
2 of 8 comments
  • ToolGuy ToolGuy on Mar 30, 2021

    If you were a super-mediocre sports team, would you do a lot of trash talking before each game? Probably not. Yet this is the role of 'concept cars' from the legacy OEM's. Refer to the five vehicles here and note the year each was 'introduced': https://www.gmheritagecenter.com/gm-vehicle-collection/index.html What is the point? ['This is what we could do if we wanted to, but we're not going to, so keep buying the actual crap we build?' I don't get it.]

  • Lichtronamo Lichtronamo on Mar 31, 2021

    What was laughable is that the car mags would continue to buy into the fantasy as if the concept was really headed for production as is, if only to sell copy. Ford had its Lincoln Continental concept and Ford 427 concept that essentially were styling exercises for the FWD Zephyr/MKZ and Fusion, or the Interceptor that was the same for the 2010 Taurus.

  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
Next