Rare Rides: The 1995 Mazda Lantis V6 Type R, Don't Call It 323

Corey Lewis
by Corey Lewis

Today’s Rare Ride comes to us courtesy of commenter Bumpy ii, who linked this imported JDM Mazda on the Thunderbird Rare Ride posted a few weeks ago.

Let’s check out a compact five-door liftback with a very small V6.

In the late Eighties, Mazda wanted to add a bit of upmarket excitement and sportiness to its everyday Familia (that’s a Protegé to you). So, with the debut of the sixth-generation (BG) Familia, the previously stodgy five-door hatchback was transformed into a five-door fastback instead and received an additional pronoun at the end of its name: Astina. Offered between 1989 and 1994, the Astina was distinctly different from the standard Familia. It used a unique platform, CB, which was not shared with any other Mazda. CB was derived from the upscale CA platform, which was used for the Xedos 6 (a car that looked exactly like a smaller Millennia, because it was). Astina reached even higher when it debuted in the Japanese market as the luxuriously reworked Eunos 100. In addition to the platform, the Astina stood out from Familia with its sportier shape, unique front and rear clips, and pop-up headlamps. The Astina was distributed throughout Europe as the 323F.

The seventh-generation Familia (BH) debuted in Japan for 1995, but an exciting new Astina debuted slightly earlier, for the 1994 model year. Mazda felt this new version of the Astina deserved a new name, and the sleek five-door fastback was now called Lantis and wore no Familia badging. Designed by former Porsche employees, it was marketed as a four-door coupe before such nomenclature was en vogue.

The Astina and Lantis used four engines in total. Base power arrived via a 1.5-liter inline-four of 87 horsepower, flanked by a 1.6 of 88 horses and a 1.8 of 115. The 1.8 was the top engine available on the Astina, but the Lantis upped the ante with the availability of a tiny 2.0-liter V6 which produced 147 horses. Transmissions on offer were a five-speed manual or four-speed automatic shared with the Tracer. The V6 was a part of Mazda’s push toward luxury at the time, the brand operating upscale Enfini and Eunos dealerships in Japan, stocking all of them with similar product in different trims. The Lantis was sold at all three dealership chains.

The sportiest Lantis was Mazda’s version, the Type R. Sold only within Japan, it used a tuned version of the standard KF-DE V6, the KF-ZE. The tuning meant a jump in power to 160 horses, which were reigned in via the standard limited-slip differential. Lantis Type R also featured sporty exterior styling via spoilers, skirts, and body-colored trim pieces.

The Lantis remained in production through 1998, at which point it was canceled without replacement. Japan’s economic crisis did a number on the luxury aspirations of the small automaker, and Mazda stepped back from its branch-out branding quickly. Eunos was closed in 1996, and Enfini followed suit in 1997. Abroad, customers noticed some slightly more fancy Mazdas arrived for a few years (like the Millennia) and were then eliminated or cost-cut.

Today’s Lantis Type R recently made its way from Japan to Washington D.C., and is for sale with just 42,000 miles. I want to talk to this guy about how to take pictures of cars. Lantis is yours for $5,950.

[Images: seller]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Crashdaddy430 Crashdaddy430 on Dec 05, 2020

    Please do a rare rides on the Xedos 6, it looks fantastic. Had no idea this car ever existed.

    • Corey Lewis Corey Lewis on Dec 05, 2020

      I will. It's an interesting car - a challenge to find one for sale with decent pics though.

  • Kevin Kevin on Nov 29, 2023

    We had a Lantis type R Auto in the UK imported from Japan - Fantastic under-rated car! best front wheel drive car I have driven. Had factory Mazda Sport suspension and turret braces front and back and yes 160HP. Pity Mazda didn't fit the larger 2.5L from the MX6 and tweek that :) Still regret selling that one :(

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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