Inequality Among Minivans? Canuck Buyers Face a Pricier Honda Odyssey

Steph Willems
by Steph Willems

Facing off against a stalwart Chrysler Pacifica and reborn Voyager, all-new Kia Sedona, and newly hybridized Toyota Sienna, the 2021 Honda Odyssey lopes into the coming model year with a mild refresh in tow.

Minor trim and content enhancements complete the mid-cycle overhaul, but Odyssey aficionados living north of the border are in for a shock.

You see, pricing for the U.S. model has already been relayed (the model, in base LX guise, starts at $32,910), but Honda’s Canadian arm has only just gotten around to pricing the fresh-faced minivan. Something’s missing, however. Namely, a base model.

(h/t to TTAC analyst Tim Cain)

For ’21, Honda lists EX-RES as the bottom rung of the Odyssey trim/pricing ladder, erasing last year’s EX. American customers can choose from both LX and EX ($36,310).

While higher trims provide more goodies, the ’21 Odyssey added standard driver-assist features to the base LX, making for a compelling buy.

In Canada, the elimination of even the EX means the model starts, after destination, at $44,645 — a significant jump from last year’s $41,530 entry model. Not only that, but the current base trim, EX-RES, listed for $43,030 in 2020. That’s a $1,615 climb.

It’s worth noting that, given the cash Chrysler’s throwing at minivan buyers, Canadians can get into a midlevel 2020 Pacifica Touring-L for $42,208 after destination. A base L model can be had, after discounts, for $36,555.

That said, the Odyssey’s not a carryover (second-row outboard seats now fold nearly flat, lumbar support arrives for the front seat passenger, new hooks and cargo cubbies abound, and the infotainment interface sees an upgrade), so buyers aren’t simply paying for the same stuff. Still, the elimination of the EX, to say nothing of the LX, likely won’t help the Odyssey’s presence on Canadian highways.

In 2019, Canadian buyers took home just 9,250 Odysseys — the model’s lowest sales volume since 2009. While the pandemic-related lockdown dried up sales this spring, the minivan’s sales remain depressed on monthly, year-over-year basis, with just 3,265 units sold through July.

[Image: Honda]

Steph Willems
Steph Willems

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 6 comments
  • Mjz Mjz on Aug 19, 2020

    That has to be one of the worst vehicle designs to ever make it into production. The back end looks like it broke and is about to fall off. It desperately needs a total redesign and maybe Honda designers can take some inspiration from the 2022 Kia Sedona. THAT'S a nice looking minivan.

    • See 3 previous
    • Tankinbeans Tankinbeans on Aug 20, 2020

      @Art Vandelay According to the adverts 10-15 years ago the Siena was oozing with style. Karen was very excited as she chewed on her lip.

  • Deanst Deanst on Aug 19, 2020

    Honda is getting some very aggressive pricing in Canada - the insight is listed for $5,000 more than the Corolla hybrid. And now it looks like a Sienna (hybrid) will cost less than an odyssey.

  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
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