Report: Lingering Subaru Trademark Will Find a Home on Jointly Developed EV

Steph Willems
by Steph Willems

Being relatively small for a mainstream automaker and with limited resources to keep up with evolving industry trends, Subaru latched onto auto giant Toyota for help in the electric vehicle realm. The only electrified model in Subaru’s lineup, the Crosstrek Hybrid, is a marriage of Subaru body to Toyota technology.

Far bigger things loom on the horizon for the two; namely, a pair of jointly developed electric crossovers — one of which, apparently, has a name.

That name would be Evoltis. It’s not a new entry to the automaker’s U.S. trademark roster, either. Far from it. Subaru applied for the trademark back in March of 2018, but the name didn’t find its way onto any new product. Certainly not to the returning Crosstrek Hybrid, and not to any gee-whiz show car, either.

Japanese outlet claims the Evoltis name will appear on the brand’s new long-legged electric crossover, with a public debut potentially slated for next year’s Tokyo Motor Show (October 2021). That date seems a tad early, given that the crossover would ride atop a joint EV platform whose pending development was only announced a matter of months ago. The strengthened Toyota-Subaru pair-up makes the smaller automaker’s new electrification plan possible, a plan that calls for 40 percent of the brand’s sales to come from EVs or hybrids by the end of the decade.

In that plan, the jointly developed EV crossover is said to reach customers by the middle of the decade. We’ll see how quickly the pair actually turn out this new product. Toyota’s version will obviously carry a different name — and perhaps some styling alterations to distance itself from its Subaru sibling, though the two automakers’ BRZ/86 project suggest the differences could be very minor.

Earlier this year, a Subaru concept vehicle unveiled concurrently with the brand’s electrification plan made its way to the internet, potentially offering a peek at what this future crossover might look like.

[Image: Subaru]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
3 of 12 comments
  • Mcs Mcs on Apr 22, 2020

    Has the Subaru grill become a Toyota grill flipped upside down? I'm looking at the RAV 4 and comparing it to this. I swear that's what they're doing.

  • Brentrn Brentrn on Apr 23, 2020

    Revoltis

    • RHD RHD on Apr 23, 2020

      It would be better to just call it the Revolution. It's a better name, it short-circuits the insults, and doesn't sound like ED medication.

  • 3-On-The-Tree My 2009 C6 corvette in black looks great when it’s all washed and waxed but after driving down my 1.3 mile long dirt road it’s a dust magnet. I like white because dust doesn’t how up easily. Both my current 2021 Tundra and previous 2014 Ford F-150 3.5L Ecobomb are white
  • Bd2 Would be sweet on a Telluride.
  • Luke42 When will they release a Gladiator 4xe?I don’t care what color it is, but I do care about being able to plug it in.
  • Bd2 As I have posited here numerous times; the Hyundai Pony Coupe of 1974 was the most influential sports and, later on, supercar template. This Toyota is a prime example of Hyundai's primal influence upon the design industry. Just look at the years, 1976 > 1974, so the numbers bear Hyundai out and this Toyota is the copy.
  • MaintenanceCosts Two of my four cars currently have tires that have remaining tread life but 2017 date codes. Time for a tire-stravaganza pretty soon.
Next