Trademark Filing Serves As a Reminder That Yes, a New Toyota Tundra Is on the Way

Steph Willems
by Steph Willems

Given the avalanche of new domestic pickups smothering the American marketplace over the past couple of years, you’d be forgiven for forgetting about the Toyota Tundra, last revamped during the latter part of the Bush administration.

And yet, after Ford comes out with a new F-150 later this year and Nissan gets its midsize offering in order, there’ll be a new full-sizer from Toyota.

A U.S. trademark filing dated February 18th asks for the i-Force Max name, no doubt referring to the upcoming Tundra’s heart. For the current model year, Toyota ditched the base 4.6-liter i-Force V8, leaving the 5.7-liter (381 horsepower, 401 lb-ft) V8 as the sole available mill. That’s the same engine that returned just over 13 mpg in less-than-strenuous driving conditions a couple years back.

Yes, the Tundra is long overdue for some weight loss and refinement.

The trademark application gives us no details on the nature of the i-Force Max engine, though it has long been rumored that the upcoming Tundra, due to appear in 2021 (possibly as a 2022 model), will make use of a twin-turbo 3.5-liter V6 hybrid setup sourced from the Lexus line. Power is expected to the tune of 450 hp and 500 lb-ft, catapulting the Tundra into competitive territory, and not just for its power figures.

It’s possible i-Force Max refers to this boosted powertrain. That said, there’s still no confirmation from Toyota about the hybrid system, nor is there word about what a base engine might look like. Presumably, it would be the twin-turbo V6 minus the electric assist. The same haze surrounds the next-gen truck’s rear suspension, seen shrouded in curtains in recent spy photos and rumored to carry coil springs or an air system.

Whatever form the Tundra takes, it will have its work cut out for it. Detroit made good use of its development dollars in recent years (some might place an asterisk next to GM on that list), and the Tundra will have to make a big impression on these devout buyers to get noticed. Existing Tundra owners will, of course, return to the Toyota dealer to trade in their old rig on a new one. Their loyalty knows no bounds.

[Images: Toyota]

Steph Willems
Steph Willems

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  • Dukeisduke Dukeisduke on Mar 04, 2020

    The Tundra is a great truck reliability-wise, but an also-ran feature- and technology-wise. I think they're content with the number of sales they get, but I think they shouldn't be content with their dismal fuel economy and lack of features.

  • PrincipalDan PrincipalDan on Mar 04, 2020

    I'm more interested in how many gears in the trans and what fuel economy is going to look like. Maybe the 5.7 iForce as a base engine with TT as the upgrade? Perhaps 5.7 gains dual injection like many other Toyota Motors.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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