Lordstown Lost: General Motors Offloads Shuttered Chevy Cruze Plant

Steph Willems
by Steph Willems

That didn’t take long. With General Motors now in possession of a ratified four-year labor agreement, a plant the automaker closed down earlier this year, and one it had no intention of restoring to its past glory, is out of its hands.

Ohio’s Lordstown Assembly, which fell victim to dwindling passenger car sales (by the time of its closure, the facility was operating on one shift — down from three earlier in the Chevrolet Cruze’s life), has been sold to Lordstown Motors Corp., the automaker said Thursday.

The move was long expected. Lordstown Motors comprises a combination of business partners, among them Cincinnati-based Workhorse Group — the fledgling builder of electric pickups. Workhorse and its partners hope to use the former GM facility to build a retail plug-in pickup, though Workhorse, which shares its tech know-how with Lordstown Motors, is in the running for the lucrative U.S. Postal Service replacement vehicle contract.

The former Lordstown Assembly would likely be the home of those vehicles if Workhorse wins the contract. It would also be home to some 6,000 W-15 electric pickup prototypes Workhorse received pre-orders for, Bloomberg reports. Those pre-orders will apparently be flipped over to Lordstown Motors, though it’s another plug-in pickup — dubbed Endurance — that LM hopes to put into production on a mass scale, targeting fleet buyers.

The big question mark hanging over the plant purchase and Lordstown Motors’ dreams concerns money. GM didn’t reveal the details of the plant sale, and just how much cash LM has to work with isn’t known.

Speaking to Bloomberg, Lordstown Motors CEO Steve Burns, formerly head of Workhorse, said, “We are going to be fundraising for a while. We have to stand up an auto company.”

With money raised, Burns said he hopes to one day employ a number of UAW-affiliated GM workers laid off when the plant closed. Most remaining workers at Lordstown were transferred to other plants in the Midwest. In its tentative agreement, GM claimed the site would initially host 400 jobs, while a GM battery cell plant in the same region would eventually employ 1,000.

To build the Endurance, which Burns describes as having four electric motors, one at each wheel (meaning four-wheel drive), the company plans to tap the industry knowledge of a team containing members hailing from Ford, GM, and Karma Automotive. LM Chief Production Officer Rick Schmidt spent more than three years as Tesla’s manufacturing director.

“We’ve got a solid team and I’m confident in our fundraising efforts,” Burns said.

With Ford and GM both working on electric pickups, joined in that goal by Tesla and upstart (but better prepared than LM) Rivian, it’ll be interesting to see how quickly Lordstown Motors can put its plans into action. Readers at home can place bets.

[Images: General Motors]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Nov 10, 2019

    It was a mistake to drop the Cruise but now that it has been done GM should take the Malibu and make some minor updates to the interior and lower the price to make it more competitive. There needs to be an affordable car that gets decent mpgs to fill in the void left by not having the Cruze. It is a mistake to totally abandoned the car market at the very least have one or two sedans in the mid to lower price range even if it means making these vehicles in Mexico.

    • MiataReallyIsTheAnswer MiataReallyIsTheAnswer on Nov 12, 2019

      "There needs to be an affordable car that gets decent mpgs to fill in the void left by not having the Cruze" I think they would say that's the Trax. Certainly more car than "SUV".

  • Oberkanone Oberkanone on Nov 10, 2019

    India lost. Europe lost. Japan lost. Malaysia lost. Lordstown lost. Soon GM will be left with only North American and China. Or maybe just China.

  • MacTassos Bagpipes. And loud ones at that.Bagpipes for back up warning sounds.Bagpipes for horns.Bagpipes for yellow light warning alert and louder bagpipes for red light warnings.Bagpipes for drowsy driver alerts.Bagpipes for using your phone while driving.Bagpipes for following too close.Bagpipes for drifting out of your lane.Bagpipes for turning without signaling.Bagpipes for warning your lights are off when driving at night.Bagpipes for not coming to a complete stop at a stop sign.Bagpipes for seat belts not buckled.Bagpipes for leaving the iron on when going on vacation. I’ll ne’er make that mistake agin’.
  • TheEndlessEnigma I would mandate the elimination of all autonomous driving tech in automobiles. And specifically for GM....sorry....gm....I would mandate On Star be offered as an option only.Not quite the question you asked but.....you asked.
  • MaintenanceCosts There's not a lot of meat to this (or to an argument in the opposite direction) without some data comparing the respective frequency of "good" activations that prevent a collision and false alarms. The studies I see show between 25% and 40% reduction in rear-end crashes where AEB is installed, so we have one side of that equation, but there doesn't seem to be much if any data out there on the frequency of false activations, especially false activations that cause a collision.
  • Zerocred Automatic emergency braking scared the hell out of me. I was coming up on a line of stopped cars that the Jeep (Grand Cherokee) thought was too fast and it blared out an incredibly loud warbling sound while applying the brakes. I had the car under control and wasn’t in danger of hitting anything. It was one of those ‘wtf just happened’ moments.I like adaptive cruise control, the backup camera and the warning about approaching emergency vehicles. I’m ambivalent  about rear cross traffic alert and all the different tones if it thinks I’m too close to anything. I turned off lane keep assist, auto start-stop, emergency backup stop. The Jeep also has automatic parking (parallel and back in), which I’ve never used.
  • MaintenanceCosts Mandatory speed limiters.Flame away - I'm well aware this is the most unpopular opinion on the internet - but the overwhelming majority of the driving population has not proven itself even close to capable of managing unlimited vehicles, and it's time to start dealing with it.Three important mitigations have to be in place:(1) They give 10 mph grace on non-limited-access roads and 15-20 on limited-access roads. The goal is not exact compliance but stopping extreme speeding.(2) They work entirely locally, except for downloading speed limit data for large map segments (too large to identify with any precision where the driver is). Neither location nor speed data is ever uploaded.(3) They don't enforce on private property, only on public roadways. Race your track cars to your heart's content.
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