How Is Apple's Autonomous Vehicle Program Doing, You Ask?

Matt Posky
by Matt Posky

Back in 2015, it was rumored that Apple was sinking significant resources and manpower into an electric vehicle program that also incorporated autonomous driving. But updates on “Project Titan” have been infrequent. Apple takes pains to keep its self-driving program under wraps.

There are, however, ways to track its progress. Since Apple tests its vehicles in California, it must submit an annual report to the state’s Department of Motor Vehicles outlining how many times human safety drivers retake control or interfere with the vehicle’s self-driving systems, as well as a tally of total miles driven.

Based on this metric alone, Waymo appears to be the industry leader, with “disengagements” occuring every 11,000 miles. General Motors’ Cruise came in second with roughly 5,200 miles between periods of human intervention. But what about Apple? Apparently, the firm is facing some rather strong headwinds. The company claims a human had to retake control every 1.1 miles.

Bloomberg, which first shared the DMV report, was careful to note that this single-metric overview only provides a glimpse into autonomous testing programs, and may not be representative of the overall situation. While absolutely true, one cannot ignore how wanting Apple’s progress appears to be.

Some of this could be attributed to safety concerns. None of the company’s self-driving vehicles registered within the state have ever been reported being involved in a serious accident. But they have been minor incidents attributed to other vehicles. We’re hunting for a silver lining here. No matter how you slice the situation, Apple is nowhere near where it hoped to be by 2019.

From Bloomberg:

In 2017, Apple Chief Executive Officer Tim Cook told Bloomberg Television that the company’s work on autonomous systems is the “the mother of all AI projects” and said it’s probably one of the most difficult artificial intelligence efforts to work on. Last year, the company hired Doug Field, a former chief engineer for Tesla, to oversee its project alongside Bob Mansfield, who used to be senior vice president of hardware engineering.

In January, Apple scaled back Project Titan again, laying off some employees and assigning others to different artificial intelligence teams within the company. Over the course of the last six months, two employees on the team allegedly attempted to steal trade secrets for China-based self-driving car companies. According to related lawsuits, Apple has about 1,200 people working on the project.

There were also layoffs in 2016, following a period where the company convinced Mansfield to return and take over Project Titan and reboot the seemingly stalled program. The following year, it was discovered that Apple had moved away from attempting to build a complete vehicle, focusing instead on autonomous tech that could be adapted for use in other vehicles.

However, one the more interesting bits of news came in April of 2017, when the company issued a letter to the California Department of Motor Vehicles asking it to reevaluate its reporting requirements. It claimed that disengagements should only be reported when a driver has to take over to avoid an accident or keep the car from breaking the law. The reason for this is that not all miles are comparable. Some tests periods specifically deal with short trips requiring frequent stops.

Last months’ layoffs are believed to have affected around 200 employees, though the company’s efforts were said to be on the upswing. Its self-driving fleet, which started 2018 with around 30 cars, is now believed to number closer to 70. Apple has clearly not given up on Titan. Still, with the company apparently so far behind the rest of the pack, one wonders how long this might remain the case.

[Image: Image Stocker/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Mark Morrison Mark Morrison on Feb 14, 2019

    You’re holding it wrong

  • PandaBear PandaBear on Feb 15, 2019

    I remember it. Back then everyone was talking about it and the stock price went to almost 130, because they hired 400 people to work on a complete car. It is just a pump and dump operation by some investors (Carl Ichan I think), a few months after that the stock price dropped back to 100 and then Carl Ichan said he unloaded AAPL, after failing to force the company to distribute the cash / iphone profit back to share holders. The original concern was Waymo dominating AI / self driving, and force Apple out of the eco system. So they want to have enough patents that they can trade with others / make truce. Now that everyone is doing self driving and no one will be a monopoly, there is no point in doing it anymore. So yup, move some guys to other teams and layoff those who can't. Those guys can find jobs in other self driving companies, don't worry.

  • Redapple2 I gave up on Honda. My 09 Accord Vs my 03. The 09s- V 6 had a slight shudder when deactivating cylinders. And the 09 did not have the 03 's electro luminescent gages. And the 09 had the most uncomfortable seats. My brother bought his 3rd and last Honda CRV. Brutal seats after 25 minutes. NOW, We are forever Toyota, Lexus, Subaru people now despite HAVING ACCESS TO gm EMPLOYEE DISCOUNT. Despite having access to the gm employee discount. Man, that is a massive statement. Wow that s bad - Under no circumstances will I have that govna crap.
  • Redapple2 Front tag obscured. Rear tag - clear and sharp. Huh?
  • Redapple2 I can state what NOT to buy. HK. High theft. Insurance. Unrefined NVH. Rapidly degrading interiors. HK? No way !
  • Luke42 Serious answer:Now that I DD an EV, buying an EV to replace my wife’s Honda Civic is in the queue. My wife likes her Honda, she likes Apple CarPlay, and she can’t stand Elon Musk - so Tesla starts the competition with two demerit-points and Honda starts the competition with one merit-point.The Honda Prologue looked like a great candidate until Honda announced that the partnership with GM was a one-off thing and that their future EVs would be designed in-house.Now I’m more inclined toward the Blazer EV, the vehicle on which the Prologue is based. The Blazer EV and the Ultium platform won’t be orphaned by GM any time soon. But then I have to convince my wife she would like it better than her Honda Civic, and that’s a heavy lift because she doesn’t have any reason to be dissatisfied with her current car (I take care of all of the ICE-hassles for her).Since my wife’s Honda Civic is holding up well, since she likes the car, and since I take care of most of the drawbacks of drawbacks of ICE ownership for her, there’s no urgency to replace this vehicle.Honestly, if a paid-off Honda Civic is my wife’s automotive hill to die on, that’s a pretty good place to be - even though I personally have to continue dealing the hassles and expenses of ICE ownership on her behalf.My plan is simply to wait-and-see what Honda does next. Maybe they’ll introduce the perfect EV for her one day, and I’ll just go buy it.
  • 2ACL I have a soft spot for high-performance, shark-nosed Lancers (I considered the less-potent Ralliart during the period in which I eventually selected my first TL SH-AWD), but it's can be challenging to find a specimen that doesn't exhibit signs of abuse, and while most of the components are sufficiently universal in their function to service without manufacturer support, the SST isn't one of them. The shops that specialize in it are familiar with the failure as described by the seller and thus might be able to fix this one at a substantial savings to replacement. There's only a handful of them in the nation, however. A salvaged unit is another option, but the usual risks are magnified by similar logistical challenges to trying to save the original.I hope this is a case of the seller overvaluing the Evo market rather than still owing or having put the mods on credit. Because the best offer won't be anywhere near the current listing.
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