Live or Die: What's the Real Deal With the Toyobaru Twins?

Matt Posky
by Matt Posky

January was peppered with claims that the Subaru BRZ And Toyota 86 aren’t long for this world. Rumors, which began spreading last year, stated the models weren’t selling well enough for either brand to rationalize continued sales, and those rumblings came to a head during the North American International Auto Show. There, seemingly every outlet asked engineers and executives what’s to become of them.

This week, outlets began reporting that Japanese automotive tabloid Best Car is preparing an article for its upcoming February issue explaining that Subaru and Toyota have “deviated on their development policies” and plan to break their collaboration on the Toyobaru twins.

It makes sense. Both models, each in production since 2012 (and largely unchanged since), have underperformed in terms of sales, especially lately. But things aren’t as simple as they might seem. Subaru has already said that Toyota pulling out wouldn’t mean an “immediate death sentence” for the BRZ. Toyota clarified a few things since then, too.

Hoping to debunk rumors of the 86 coupe’s demise, CarScoops reached out to Toyota’s U.S. spokesperson, Nancy Hubbell. “As [Toyota CEO] Akio Toyoda said at the reveal of the 2020 Supra, Toyota is committed to building exciting vehicles, including sports cars,” she explained. “The 86 has been in the Toyota family since 2013 and the plan is that it will continue to be a part of Toyota’s sports car line-up.”

It’s a very similar answer to what we’ve heard from Subaru — reassuring, without being terribly committal. But we’re inclined to believe both Toyobaru models will exist for at least another year.

Still, that doesn’t disprove the claim from Japanese Nostalgia Car, drawn from insider knowledge, that the February issue of Best Car will cite reliable sources who will ultimately verify the future cancellation of both sports cars.

There’s also growing speculation that the smaller engine offerings in the Japanese-spec Supra make the existence of the 86 problematic in Asia. Meanwhile, Automotive News reports that the older coupe had a snowball’s chance in hell of surviving into a second generation — despite claims that both automakers were working on developing a successor just last spring. Add in some confirmation from Toyota that it is considering bringing back the MR2, possibly as the 86’s replacement, and sketchy rumors that Subaru may have a mid-engined secret in the works, and you can see where all of this could be going.

Akio Toyoda has previously referred to the Supra, Celica, and MR2 as the “Three Brothers,” noting that he’d like to see them all return if a proper business case can be made. That’s a lot harder for Toyota to do with the 86 in its lineup. However, were the model to be replaced by something similarly lightweight and fun (cough, MR2), maybe Akio’s business acumen will be satisfied.

[Images: Toyota; Subaru]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • HelloWorld HelloWorld on Feb 01, 2019

    Toyota and Subaru had the right idea in 2012, but they ****** up the design of these things. They look like toys. Next time they go and try to come up with an exciting affordable sports car design, they oughtta ask Mazda's designers or hire some Italian design company.

    • Sportyaccordy Sportyaccordy on Feb 01, 2019

      I think they look great. The sad reality is the form factor of these just doesn't lend itself to big sales. These cars demand commitment that just isn't feasible for many or necessary for driving enjoyment.

  • APaGttH APaGttH on Feb 01, 2019

    Really no "meaningful" update since 2012 (I didn't say no updates, I said meaningful updates - don't get hurt fanbois), and launch delayed as it was. It's a nice platform but including development and launch delays it's pushing a decade old. Toyota already declared it a flop...globally...including in mother Japan. Most automakers would have taken it out back and shot it by now. No way on earth Toyota/Subaru recovered their development costs.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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