Porsche Claims the Taycan Is Already Taken

Tim Healey
by Tim Healey

If you want a Porsche Taycan EV, you may end up waiting even longer than planned.

Unless you’ve already raised your hand, that is.

Production is a year or more away, but Porsche USA’s top boss is already saying that if all preorders are turned into sales, the car is already sold out for year one. This, despite the company’s CEO saying that production will increase to account for the number of preorders.

It’s unclear if Porsche USA CEO Klaus Zellmer means that it will only be the USA market that sells out, or the global market.

Initial reports suggested a production run of 20,000 vehicles per year, but it’s possible that the number could be bumped up to 30,000. Those figures would also include the Taycan Sport Turismo. Porsche is giving its Zuffenhausen plant a dedicated assembly line and paint shop for the EV.

Autoblog reports that Porsche received about 3,000 preorders with refundable deposits of around $2,250 in Norway alone — a country that seems to love EVs. Porsche typically sells 600 cars per year in Norway.

Porsche also claims that many of these hand-raisers aren’t coming from the usual competitive suspects such as Audi and BMW, but from Tesla, with Zellmer saying it’s the number one brand for conquest buyers. He also said more than half of the hand-raisers either have never owned a Porsche or currently don’t.

The Taycan will compete against the Model S, so that feels like a shot across the bow. Maybe the future won’t consist of horsepower wars, with EV bragging rights on the line instead.

Porsche has about 200 American dealers and the allotments may be 50 Taycans per. As Autoblog points out, that means about 10,000 units could be sold on our shores.

Tesla versus Porsche could make for entertaining sales drama.

[Image: Porsche/YouTube]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • SCE to AUX SCE to AUX on Dec 10, 2018

    "Tesla versus Porsche could make for entertaining sales drama." That's for sure. Tesla currently has the installed base and the volume, but the Taycan's volume would at least be a threat. Plus, Porsche has taken pains to capitalize on the weaknesses of the Model S, namely its inability to run the Nürburgring without going into safe mode. Not that anyone will utilize such capability, but it speaks to the modernity of the Taycan's drivetrain to be able to do that. And, its 800V charging capability (hopefully with expanding infrastructure) will help. It's worth pointing out that if Porsche can indeed sell 10k Taycans per year in the US, that would be 1/6 of its total volume here - not insignificant.

  • Loopy55 Loopy55 on Dec 11, 2018

    There are lot of people in SoCal dying for an alternative to buying into the Tesla cult.

  • Lorenzo This car would have sold better if there was a kit to put fiberglass toast slices on the roof.
  • Lorenzo The Malibu is close to what the 1955 Bel Air was, but 6 inches shorter in height, and 3 inches shorter in wheelbase, the former making it much more difficult to get into or out of. Grandma has to sit in front (groan) and she'll still have trouble getting in and out.The '55s had long options lists, but didn't include a 91 cubic inch four with a turbo, or a continuously variable transmission. Metal and decent fabric were replaced by cheap plastic too. The 1955 price was $1765 base, or $20,600 adjusted for inflation, but could be optioned up to $3,000 +/-, or $36,000, so in the same ballpark.The fuel economy, handling, and reliability are improved, but that's about it. Other than the fact that it means one fewer sedan available, there's no reason to be sorry it's being discontinued. Put the 1955 body on it and it'll sell like hotcakes, though.
  • Calrson Fan We are already seeing multiple manufacturers steering away from EVs to Hybrids & PHEVs. Suspect the market will follow. Battery tech isn't anywhere close to where it needs to be for EV's to replace ICE's. Neither is the electrical grid or charging infrastructure. PHEV's still have the drawback that if you can't charge at home your not a potential customer. I've heard stories of people with Volts that never charge them but that's a unique kind of stupidity. If you can't or don't want to charge your PHEV then just get a hybrid.
  • AZFelix The last time I missed the Malibu was when one swerved into my lane and I had to brake hard to avoid a collision. 1 out of 5⭐️. Do not recommend.
  • 2ACL I won't miss it; it was decent at launch, but in addition to the bad packaging, GM did little to keep it relevant in the segment. I'd prefer that another domestic automaker doesn't just give up on the mainstream sedan, but unlike some of Ford's swan songs, the Malibu made an indifferent case for why they should live.
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