By on May 3, 2017

maven freelancer

Car sharing is one of the cornerstones of automakers’ newfound focus on mobility solutions. It’s a brave new world for vehicle manufacturers, but it’s also a brave new world for consumers. With roughly 22 million American’s underemployed — that’s people with jobs that don’t provide adequate income, full-time hours, or exist outside the hire’s experience/education — many people have taken on part-time work to fill in the gaps.

Taking advantage of this unique workforce, Maven, General Motors’ mobility arm, is launching Maven Gig, providing part-timers with weekly access to its fleet of Bolt EVs. Gig functions similarly to Maven City and GM’s Express Drive partnership with Lyft, but is specifically designed for renters who don’t own a vehicle and might want to spend a week delivering pizza or working for a ride-hailing service on an extremely limited basis.

An interesting idea, but a bit of an odd duck at $229 a week. GM is pitching it as a way to “enable freelancers to earn income through multiple sources.” 

“I would call it complimentary to, but also an evolution of what we’ve already been doing with the gig economy,” explained Maven’s Director of Commercial Mobility Strategy Rachel Bhattacharya in an interview with TechCrunch.

“One of the needs we kept hearing from our renters, and one of the things we’ve seen in data about how people participate as a 1099 driver is multiple platforms. We know that our customers are really looking to earn on their own terms, drive for whoever they want. Everybody has slightly different ways of earning and maximizing how they benefit from the gig economy, and we wanted to open that up.”

It’s actually kind of sad that we exist in a society where there is demand for this sort of service. But GM claims all signs point to consumers needing or choosing more freelance work in the years to come — estimating 43 percent of the U.S. workforce will be made up of freelancers by 2020.

Maven Gig launched Wednesday in San Diego and will expand to include San Francisco and Los Angeles later this year. For $229 per week, users receive access to a Bolt EV, insurance, unlimited miles, access to free charging, and routine maintenance.

[Image: General Motors]

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21 Comments on “General Motors Embraces Underemployment With Maven Gig...”


  • avatar
    4drSedan

    First Comment. Suck it BSTR. So let’s see, $229 per week, even if I use it only two weeks per month…click…click $458 per month. Maybe to take an occasional trip to Wine Country or whatever they do in CA. Otherwise…nah.

  • avatar
    4drSedan

    I know, rubbing it in a bit.

  • avatar
    Kendahl

    $229 is going to take a big chunk of your weekly earnings delivering pizzas.

  • avatar
    dukeisduke

    You’d better deliver a crapload of pizzas, if you’re having to shell out $229 a week for a rental.

    • 0 avatar
      eggsalad

      If you can make 3 Uber rides at $12 (profit) each per day, you’ve covered the nut

      • 0 avatar
        28-Cars-Later

        @eggsalad

        $229 per week / 5 working days per week = $45.8, / 7 is $32.71. I’m not sure about you friend, but I don’t want to work seven days a week, every week.

        $229 per week is $916 a month, so if your insurance is $100/mo its an $816 “car payment” for a rental? How is this supposed to work Miss Bhattacharya? This month I’m just gonna work that one week and make $400-500 hustlin’? Aw, maybe two this month?

        I realize Maven is just the new rental/fleet dumping ground for product you can’t move, but really try to think this through. $916/mo for a $300/mo compliance car GM doesn’t want to build isn’t going to add up to most people, especially one with a limited range and how many hour recharging time (as opposed to one which could be run like a taxi 20 hours+ a day by multiple drivers).

        • 0 avatar
          eggsalad

          Check my math below. If you’re under 25, ain’t no way you’re paying $100/month for full-coverage insurance. No money down? Nobody’s going to sell you a car for $300/month.

          • 0 avatar
            28-Cars-Later

            I figure 300/mo is the actual mfg cost to GM, and yes I pulled it out of my rear end because I have no idea what it costs.

            “If you’re under 25, ain’t no way you’re paying $100/month for full-coverage insurance.”

            True, my current insurance is about this. I think mine was $1800/yr when I was 18, but this was a while ago. The article does not talk about an age but I would not be surprised if this service was limited to 21+ or 25+ for the very reason of insurance.

            “Nobody’s going to sell you a car for $300/month.”

            So if I can’t afford $300/mo I can suddenly afford $916, or put another way I can’t swing $300/mo with no money down but I can do $229/week?

            I just don’t see this working out the way they think it will. I suspect all of this is just smoke and mirrors to move something GM won’t sell (Bolt) off of its books to a subsidiary (think channel stuffing).

        • 0 avatar
          afedaken

          Per the article, insurance is included.

      • 0 avatar
        DenverMike

        A repo dude had a youtube channel and would laugh every time he repoed a car with the Uber emblem on the window. He said half of all his repoes belonged to Uber operators.

        So his channel got shut down from complaints.

  • avatar
    28-Cars-Later

    229/week for whatever they’re selling feels like a BHPH price.

  • avatar
    eggsalad

    I’ll take the other side of the argument. A new car, with almost nothing down is going to be $400+ per month. Full coverage insurance for someone under 25 is going to be at least $200/month. (I can only assume that the $229/wk includes insurance.)

    So you’re already spending at least $600/month on a depreciating asset. You can’t change your mind, because you’re upside down.

    I couldn’t say if there would be enough interest for it to be profitable. But I can see why people might think it would work for them.

    HOWEVER… I’m over 25 and my email box is full of rental-car offers at under $20/day. If I needed a car for a month, $620 for a rental car is a lot cheaper than $916 for this deal.

    • 0 avatar
      Steve65

      Except that $620/month rental price is for personal use, not commercial. Go ahead and tell the rental car company that you’re going to use the car for taxi and parcel delivery service, and see what sort of rate they offer you.

      • 0 avatar
        28-Cars-Later

        In Vegas, one Uber driver happened to remark to me “its only a rental” when I pointed out the weatherstripping was coming off of the rear door of his Nissan POS. Given you have no freedoms in the new Amerika, the built in GPS could probably be used to nail someone on this but I doubt this is actually happening.

  • avatar
    Nick

    ‘With roughly 22 million American’s underemployed — that’s people with jobs that don’t provide adequate income, full-time hours, or exist outside the hire’s experience/education’

    Well that’s depressing. Add to that people that are doing jobs well below what their experience and education would suggest that I could do and you are probably over 30. Sigh.

  • avatar
    bikegoesbaa

    “It’s actually kind of sad that we exist in a society where there is demand for this sort of service.”

    Do you contend that there is a post-industrial society where there would not be some demand for this sort of service?

    It’s hard to imagine a time/place in the developed world where short-term commercial rentals would not find a some takers.

  • avatar
    HeyILikemySaturnOK

    When I first glanced at this article, I thought it actually sounded like kind of a neat idea.

    Until I noticed that it was $229 per *week* and not per month. While it’s possible that you might be able to make that work out financially in some areas, I don’t see that happening in real life especially since it is intended to be a part-time “gig” to supplement income.

    Sounds like yet another something cooked up in a boardroom to target Millennials(TM) from people who have no idea what it is like to not have the money to begin with.


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