The new 2014 Mazda3 is getting rave reviews for its improved looks to go along with Mazda’s typical best-of-class driving dynamics. Last month, Mazda had its best August sales ever in the United States, with slightly over 28,000 units sold.
However, those August sales were up 6.8%, barely keeping up with overall growth of the U.S. market and for the year to date, Mazda sales were actually down 26.4% from 2012. According to Jeremy Barnes, director of marketing and communications for Mazda in North America, the reason is that the company is having trouble delivering enough product. The Mazda6, whose August sales were up an astounding 167% from 2012 on the strength of an all-new model, is said to be in short supply with 60% of inventory turning over every month. The CX-5 small crossover had its best month ever in August and Barnes said that supply is down to 40 days.
Mazda’s SkyActiv Technology, based on light weight and fuel efficient powertrains seems to be catching on. Models available with SkyActiv made up three quarters of all Mazda sales in August, prompting the company to increase production plans for the Skyactiv engines and transmissions. Introduction of the diesel powered Mazda6 in North America has been delayed for emissions calibration and testing, according to Mazda.