|Retail||July 2013 retail sales||July 2013 % retail||July 2012 retail sales||July 2012 % retail||July % change|
|Fleet||July 2013 fleet sales||July 2013 % fleet||July 2012 fleet sales||July 2012 % fleet||July % of change|
|Source: Automotive News|
After a continuing effort to reduce reliance on fleet sales in the U.S. market, all three domestic American automakers reported declining fleet sales in July while they were up significantly at Nissan, Toyota and Hyundai-Kia. Chrysler fleet sales were down 36 percent from the same period last year, Ford was down 9 percent and GM down 6 percent. In terms of units, the domestic brands’ fleet sales were down 15,300 vehicle. Meanwhile, sales to fleets were up 34% at Toyota, up 43% at Hyundai-Kia Automotive and a whopping 87 percent at Nissan’s North American operations.
Overall fleet sales for the seven biggest car companies were off 1% to 143,800 while retail volume was up 16% to 983,000 units.
For the year, all three domestic automakers report that retail sales have been a greater percentage of the mix. At Chrysler, dealer deliveries are up 16% while fleet deliveries were down 8%, at GM retail was up 12% while fleet sales were flat, compared to 2012, and while fleet sales were up at Ford, 8%, their percentage of Ford’s overall sales went down because retail deliveries were up 15%.
So far this year, Detroit automakers have trimmed their reliance on fleet sales and boosted retail. Chrysler leads this trend, increasing sales through dealers 16 percent while reducing fleet 8 percent. GM fleet activity through seven months was flat but retail was 12 percent higher. Ford was up 8 percent on fleet and 15 percent on retail.
For the first 7 months of 2013, Toyota was down 6% on fleet sales and up 10% on retail deliveries. Nissan was up 8% for fleet and 9% for retail. A 7% drop in retail sales at Hyundai-Kia, caused in part by inventory issues related to Korean labor unrest, was offset by a 62% increase in fleet sales, leaving overall sales flat.