Junkyard Find: 1988 Volvo 780 Bertone Coupe

Murilee Martin
by Murilee Martin

In the kind of Plate-O-Shrimp moment that happens all the time in the car-writing business, I ran across a genuine, one-of-8,515-build Volvo 780 Bertone Coupe in a Denver self-serve wrecking yard just days after writing about this fine Swedo-Italian machine.

Yes, in spite of being considered a high-value collector’s car by legions of Internet Car Experts, this rare 780 couldn’t manage to sell for better than scrap value at auction and thus ended up as a parts donor. By the way, if you’re restoring a 780 and you’re now looking at this post later than, say, April 2013, this car has been crushed by now. Sorry.

With the troublesome Peugeot-Renault-Volvo “PRV” V6 under the hood, 156,519 miles on the clock isn’t too shabby. This car reeked of old, bad gasoline, which means it sat for years or maybe decades before getting hauled off on its final tow-truck drive.

When Swedes and Italians join forces to design a car’s interior, you get something like this puzzling IKEA-meets-Armani scene. I might need to go back and get this seat for my van!

Speaking of weird design, where did Volvo find this more-80s-than- Flock-of-Seagulls font?







Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Moparman426W Moparman426W on Mar 01, 2013

    Like the GM billboard adds stated a couple of years back, "they don't write songs about Volvos."

  • Theswedishtiger Theswedishtiger on Mar 02, 2013

    When in the far reaches of Northern Sweden, you saw these driven by the bank manager, and that was about the sole extent of its market segment.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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