Tokyo Auto Salon: Can You Take A Strong Juke? Yes, You Can

Bertel Schmitt
by Bertel Schmitt

Today at the Tokyo Auto Salon, Nissan unveiled its worst-kept secret. Assisted by attractive dancers dressed in white, Nissan “took the covers off of the highly-anticipated Juke Nismo” as the press release puts it. No, it’s not the highly anticipated Juke R, the cross-over with the GT-R engine. That has to wait for another Auto Salon. Or possibly one of the upcoming A-events.

The Juke Nismo, teased for what feels like a couple of years, is a Juke with a turbocharged 200 hp engine, actually with a 190 hp MR16DDT engine that has been chip-tuned to deliver 10 horses more.

Outside and inside blend in well with other cars on display at the Tokyo Auto Salon – which is like SEMA in Japanese, and without the big-breasted blondes.

The Juke Nismo can be bought beginning February 19 at Nissan dealers all over Japan. It would set you back 2,850,750 yen, or $32,000.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
3 of 15 comments
  • Splorg McGillicuddy Splorg McGillicuddy on Jan 11, 2013

    I like the Juke but this could definitely use more power. My big problem with the Juke (other than those round lights) has always been with the manual transmission and AWD -- you cannot get that combo!

    • ICARFAN ICARFAN on Jan 11, 2013

      I don't think you can get a Juke with a manual at all unless you want to wait 90-120 days for a special order. Been shopping in the 18-24 thousand range for something with a manual tranny and all I get is blank stares from the salesmen.

  • Ryoku75 Ryoku75 on Jan 11, 2013

    Oh boy! 10 Extra HP! That'll really make this thing scoot!

  • IBx1 I had the displeasure of driving a CTS5 while my 1st gen CTS-V was in the shop for a brake line recall, and that was an absolute pile of garbage. Hyper sensitive brakes, stiff crashy suspension, a horrible sounding 4-cylinder, and this is what people fawn over?
  • Jkross22 The CX9 we leased and will be returning soon smelled like a dentist's office for the first 2 years. Big Dental must have paid dearly for that.
  • Tassos BP investing in enhancing people’s right to free travel sounds like a good thing. I wonder how the regressive cognitive decline crowd will interpret it though.
  • Rover Sig Market placement: One good (large) car, one good (mid-sized) SUV, plus the Escalade (because).Attention to detail. I see nice looking caddies with some ugly features (wheels, trim). I don't know about interiors because no one I know has a caddie.The world does not need another BMW. Not everybody is in sales. Cadillac could be selling cars to all of us Boomers, who remember the large Oldsmobiles, Buicks, Mercuries, etc., of yesteryear and their comfort and, yes, style of a sort.
  • Tassos Back in my day, Nissans were the choice for forward-thinking, progressive folks who appreciated quality and innovation. But now? Seems like they're just for those who can't afford better. It's a shame to see a brand with such promise become the go-to for the budget-conscious (POORS!) crowd. Makes you wonder what happened to standards and aspirations. Guess you can't expect much from a generation that thinks a Nissan is a status symbol.
Next