Nissan's Chief Designer: The Juke Is A Concept Today, But You Will See ....

Bertel Schmitt
by Bertel Schmitt

Before the Tokyo Motor Show, we were told that the Juke Nismo on display there is a prototype only, to gauge customer reception. If customers react positively enough, the car will be made. If not, forget about it.

Apparently, Nissan’s Chief Creative Officer Shiro Nakamura heard nothing but positive remarks because … just watch the video until the end and hear what he says.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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