While Japan may be a “closed market” in the eyes of some, imported cars from America are all the rage in South Korea. Honda is planning on sending no fewer than six American-made cars; the Civic, Accord, Odyssey, CR-V, Crosstour and Pilot will all be sent to South Korea as Honda attempts to become a net exporter of American made vehicles.
The Wall Street Journal cites the abolition of South Korean tarrifs on American and European-made vehicles by 2016 as one factor that should help send more American made cars and trucks to the Asian nation. Nissan and Toyota are getting in on the act too, with vehicles like the Nissan Altima, Infiniti JX and Toyota Venza making their way over.
Imported vehicles in South Korea have long been the sole domain of top-tier luxury brands, and carried appropriately expensive pricetags to boot. But the introduction of more accessible brands like Honda and Nissan should help imports capture 10 percent of South Korea’s auto market – roughly double what they held 5 years ago.