Last week, we told you to not buy a full-sized GM pickup just yet, and to hold out for big discounts from GM. You did not have to wait long. However, you may want to wait a little more.
The company that swore discipline and to protect profits now offers incentives as high as
$5,000 per pickup, Bloomberg reports.
This is probably just the opening volley in an all-out incentive war.
There are rebates worth $8,200 for Dodge Rams. TrueCar figures that Ford lubricates its pick-up deal with $6,500 on average. Nissan advertises rebates worth $7,450 for its Titan pickup.
Last Friday, GM doubled cash incentives and sweetening lease terms on some vehicles, including Chevrolet Silverado and GMC Sierra pickup trucks.
By end of November, GM was looking at pickup inventories of 245,853 units. That’s 4½ months of sales of Chevrolet Silverados and nearly five months of sales of its GMC Sierra.