My peripheral vision is especially tuned in to anything vintage—and especially vintage Pontiacs!
My initial reaction to this sighting was, “Hey, that’s a pretty proper mid/late-sixties Catalina parked over there!” That alone would have qualified it for its fifteen minutes of fame on the Bodacious Beaters page. When inspection revealed the “Ventura” badging on the front quarter panels—well, that put this find on another level, entirely!
Even though “I was there”, back in the day when these dinosaurs roamed the earth in some quantity, I can’t recall any cognitive awareness of the Ventura model until the next generation—the one that shared the same platform as the Chevrolet Nova (and Olds Omega).
Maybe that was because the Ventura was actually an upscale trim variant of the Catalina, not really a separate model unto itself (although it originally debuted in 1960 as such). Why Pontiac didn’t BADGE it as a Catalina Ventura is a mystery to me. Marketing, back then, wasn’t the exact science it has come to be, for sure.
At any rate, the original purchaser—evidence suggesting that to be the current owner—definitely knew what they wanted; and that was to go the whole hog. So—with rear fender skirts (!) and all the rest, if you please—the ‘tura was the obvious option for c. 1968.
And still appears to be.
The retrofitted “High Mount” brake light (which debuted as original equipment on passenger cars here in the U.S. for the 1986 model year) and aftermarket “Driving” lights appear to be very well considered additions. They undoubtedly are (still) functional!
Phil has written features and columns for a number of automotive periodicals and web-based information companies. He has run a successful Auto Repair Business in the past for many years (See “Memoirs of an Independent Repair Shop Owner” on this TTAC site). He can be contacted through this very site, or http://www.linkedin.com/