Despite a tough situation at home, the Volkswagen Group continues to power ahead in the global markets. Volkswagen increased its global sales by 14.6 percent in October. For the year, Volkswagen delivered 7.5 million units worldwide, up 10.2 percent. In China, Volkswagen is nipping at GM’s heels, but does not seem to be able to overtake the General.
Hold position in Europe, attack abroad. This seems to be the current strategy of Volkswagen. According to data released by the company today, Volkswagen sales were flat the EU, where losses in Western Europe were compensated in Germany and Eastern Europe.
|Volkswagen global group deliveries October 2012|
|10M’12||10M’11||YoY||Oct ’12||Oct ’11||YoY|
|WEur ex D||1,570,000||1,670,000||-5.8%||140,000||150,000||-6.7%|
|Black: VW data. Blue: TTAC calculated|
|Including Porsche from August 1, 2012. Excluding MAN and Scania|
In China, Volkswagen is seen up 30 percent in October, not to our surprise. Already going strong in the Middle Kingdom, Volkswagen profited from the misfortune of Japanese brands. However, Volkswagen did not manage to overtake GM in unit sales in China. Year to date, GM is looking at 2.33 million units sold in China (including 1.2 million Wulings…) vs. 2.26 million at Volkswagen. No new GM numbers are expected until the 4th quarter results, but it does not look like Volkswagen will be able to edge by GM on a global basis either.
Note: Volkswagen does only publish year-to-date, but no monthly data. Monthly data are calculated and subject to rounding errors.