According to a report in Automobilwoche.de [sub], the changes are:
- Lancia will be terminated.
- Alfa Romeo and Maserati will target the premium segment.
- Fiat will focus on the Fiat 500 and the Panda. In a strategy similar to BMW’s Mini, a number of derivatives will be built. Fiat turns into a small car brand.
- Jeep will broaden its product portfolio and its global reach.
A Chrysler spokesman told Germany’s Focus Magazin that „the Lancia brand will live on.” Whether Fiat will invest a lot of money into the brand is questionable, the spokesman said. Lancia had been kept on life support with rebadged Chrysler models. The last real new Lancia was the new generation of the Ypsilon compact.