By on November 17, 2012

While the Civic, CR-V and Accord rule the roost in developed places like Europe and North America, the situation is quite different in emerging markets like India. Sales of these vehicles is so low that Honda has indefinitely put on hold the launch of their next generation models. Instead, Honda has chosen to concentrate on  entry-level hatchbacks and sedans. The Brio was one such product which was developed for emerging markets (like India, Thailand, etc) and the Brio Amaze is the sedan version of the Brio hatchback.

The Brio Amaze will be unveiled in Thailand later this month, and will be launched in India in 2013. It will be the first Honda product in India to get a diesel heart. A new 1.5-liter diesel engine has been developed to serve the needs of the Jazz, Brio, City, upcoming 7-seater MPV (based on Brio platform) and upcoming compact SUV (based on Jazz platform). This oilburner produces 100 BHP of power and 210 Nm of torque. It is designed to be high on mileage and is expected to return a certified mileage of over 20 km/l.

In order to benefit from lower excise duty, the Brio Amaze measures less than 4-meters in length. While this does limit interior room, the cost advantage is significant. Honda doesn’t plan to bring the Brio Amaze or Brio hatchback to developed nations.they are deemed too small for those countries.

Faisal Ali Khan is the editor of MotorBeam.com, a website covering the auto industry of India.

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28 Comments on “Brio Amaze Is Honda’s Most Important India Model...”


  • avatar
    Robstar

    This thing uses less gasoline than my motorcycle….Holy cow! I wonder if the 7 seater gets that mileage as well?

  • avatar
    gslippy

    Looks a lot like a Suzuki SX4 sedan, which I suppose it will compete directly against.

  • avatar
    Adamatari

    “Honda doesn’t plan to bring the Brio Amaze or Brio hatchback to developed nations.”

    YET. With the Euro crisis and depressed wages in the USA, I wonder how long it is before some carmakers decide to attack the super-cheap segment. On the other hand, the US and Europe have lots of used cars on the lower end, which make attacking the bottom of the market difficult. Still, I wouldn’t be the slightest bit surprised if some of these “developing world specials” end up showing up on the shores of formerly ‘rich’ countries.

  • avatar
    sideshowtom98

    4 more years of Obamanomics for the US and this car will sell hundreds of thousands of units here. Unfortunately by then it will be out of the reach of about 50% of Americans. The Americans will have healthcare insurance, just no doctors that can see them.

  • avatar
    blowfish

    these 1.5 litre oel burner are doubling the efficiency as my dsl 300sd, mines deliver 120-125 hp , wonder why they’re not brought in?
    perhaps the 5 sisters and cheney kybosh them.

  • avatar
    el scotto

    “Honda doesn’t plan to bring the Brio Amaze or Brio hatchback to developed nations.they are deemed too small for those countries.” Did the person who approved the Acura beak also make this decision? Sounds like Honda is forgetting one more thing from their corporate history. When I was but a lad Civics were wee little things and the back window looked like a swim mask. At least tell us it won’t pass US regs. A small diesel powered Honda might sell as a daily driver.

    • 0 avatar
      Luke42

      A Fit with a 1.5L turbodiesel has a strong appeal! Especially if it costs less than a Prius or C-Max (to compensate for its smaller size and lower-tech approach to efficiency).

  • avatar
    Trail Rated

    This car looks fugly. Suzuki also added a boot to the back of the Swift and sold it as the Swift Dzire. Unfortunately, that misshapen, wannabe sedan sold very well because of the diesel option. The first Tata Indigo, or Tata Isore as some called it, was also a hastily extended Indica.

    I hope this really isn’t Honda’s most important India model. They could do better by bringing the Odyssey minivan to compete with Toyota’s runaway best seller in the taxi market, the Innova/Sienna. It’s too bad they never believed in diesel. Now at 3.5% market share and no hybrids yet, Honda seems lethargic compared to aggressively marketed Renault and VW.

  • avatar
    blowfish

    come on for entry level u have a lot to say what looks good and what’s not?

    for a prancing horse or RR u can have a custom one off bodied shape to whatever your fancy.
    the rest as long as its black is kosher.

    • 0 avatar
      CJinSD

      This has been an American issue for over 40 years. When the Vega came out, it was relatively beautiful. Mind you it was a 2+2 that was bigger than imported 4 seaters, but sacrificing the ability to carry four adults without inducing agony allowed for a really sporty roof line.

      • 0 avatar
        BigMeats

        “When the Vega came out, it was relatively beautiful.”

        Sure was, with such strong familial resemblance to the contemporary Camaro. That little wagon version was especially neat.

  • avatar
    mr_muttonchops

    I approve of any car with a mostly tan/brown interior. None of this “black/grey with some brown here and there” stuff most companies pull. Also the car sorta looks like a smushed up caricature of an Accord, which is adorable.

  • avatar
    ranwhenparked

    “Honda doesn’t plan to bring the Brio Amaze or Brio hatchback to developed nations.they are deemed too small for those countries.”

    Yes, because the last thing Honda wants to be known for is as a builder of economical small cars.

  • avatar
    blowfish

    vega would have been still selling today if they had an engine as reliable as toyondasan, some lasted maybe a yr or two, my fnd’s didnt fare all that well, only from Toronto to vancouver. Probably cheaper to ship the car out by rail, since then the rail service do throw in a train tix too.
    my bro bought a mid 60s datsun 1600 in 77 or so all for 150 beans, and the 2000 was still a fast reliable sports car then.
    http://www.datsun.org/roadster/news/default.php
    by that time it has 80,000 miles on the clock, it always fire up on first crank.
    initially it was hard to start reason was the ignition had a direct wire to the coil, normal running the power was feed in series with a resistor, so it wont burnt out the points condenser. as when u go to start pos the power to coil was cut off, and the direct power was not supplied, so it had to rely on the instance when u release the start pos and prey enuf spinning to start the engine. none the less it barely got going. when i wire it correctly it start with 1 short crank, is almost so reliable to stop the engine at every stop light.
    and to this day that formula still works ie the miata, mr 2, rxs etc. the 240z was fun then, but it started to get bigger & fatter every yr. so as the price to own one.

    • 0 avatar
      el scotto

      Uh, no. Yes, there are Vega’s still around; drag race cars and Cosworth versions. A better engine, build quality, and the ability not to rust if you spilled your salt while sprinkling it on your fries would have made it a better car. It’s was the first hint GM didn’t have a clue.

      • 0 avatar
        CJinSD

        They really didn’t have a clue, like not one stinking inkling how to build a car. Pretty much all their ‘innovations’ revealed a complete lack of innate reasoning how the world works. The dipped bodies that were magnetically charged to attract primer were foiled by air pockets. Who knew that air could be trapped in chambers that only opened from beneath in a bath? Probably someone did, but nobody that had any say at GM. Why would anyone put an iron head on an aluminum block? No competent engineers know why. GM shipped hundreds of thousands of etched silicon aluminum cylinders without knowing that they’d erode. Whether a small sedan should accommodate people or not is debatable today, judging by the critical acclaim for the Focus, but it was pretty obnoxious how much more space efficient similar sized Opels(and Cortinas v. Pintos) were when the Vega was introduced.


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