Of course Chinese cars are all craptastic patent violations on wobbly wheels. But then, the same had been said about Japanese and later Korean cars. Can Chinese carmakers repeat what Japan and Korea have done? J.D. Power thinks they are rapidly improving.
“Chinese domestic brands have substantially narrowed the gap with international brands in overall vehicle appeal,” J.D. Power found in its 2012 China APEAL study.
However, if you look at the ranking supplied by J.D. Power, all you see is foreign joint ventures. China’s indigenous brands have an average APEAL score of 781 points, which is “an historic high for brands of Chinese automakers,” but not good enough to be listed. The industry average stands at 822 ;points, and all Chinese brands were found to be way below average. To spare the Chinese the embarrassment (and possibly to entice the Chinese brands to finally pay for the study,) the identities of the folks below average are not being disclosed by J.D. Power.
What’s above the line is vintage J.D Power: #1 Audi is a mere 6.2 percent better than #21 placed FAW-Mazda. If we are lucky, both are within the margin of error of the survey, especially of one conducted in China.
If J.D. Power tells us nothing, let’s consult the experts: You.