The Mazda/Alfa Romeo sports car collaboration was best described by one industry reporter as “the first slow dance, where they leave room for Jesus”. Now it looks like Fiat is definitely trying to cop a feel.
According to a Ward’s Auto report, Mazda and Fiat have hit it off well, and are discussing all kinds of options to cut costs. According to the CEOs of both companies, everything is up for grabs, including Mazda’s Skyactiv technology. But don’t expect Mazda to, erm, put out right away.
With Sergio Marchionne publicly discussing a possible equity stake in Mazda (which is looking for a new suitor now that Ford has almost completely divested itself from Mazda), Mazda CEO Takashi Yamanouchi will probably want to see some commitment from Fiat, likely in the form of a small stake in Mazda.
Technology aside, regional synergies are apparently high on the list for both companies. Fiat needs a foothold in Asian markets where Mazda is strong, and the Japanese auto maker is looking to expand aggressively in markets like Brazil, where Fiat is traditionally strong.