By on October 2, 2012
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The Mazda/Alfa Romeo sports car collaboration was best described by one industry reporter as “the first slow dance, where they leave room for Jesus”. Now it looks like Fiat is definitely trying to cop a feel.

According to a Ward’s Auto report, Mazda and Fiat have hit it off well, and are discussing all kinds of options to cut costs. According to the CEOs of both companies, everything is up for grabs, including Mazda’s Skyactiv technology. But don’t expect Mazda to, erm, put out right away.

With Sergio Marchionne publicly discussing a possible equity stake in Mazda (which is looking for a new suitor now that Ford has almost completely divested itself from Mazda), Mazda CEO Takashi Yamanouchi will probably want to see some commitment from Fiat, likely in the form of a small stake in Mazda.

Technology aside, regional synergies are apparently high on the list for both companies. Fiat needs a foothold in Asian markets where Mazda is strong, and the Japanese auto maker is looking to expand aggressively in markets like Brazil, where Fiat is traditionally strong.

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19 Comments on “Will An Equity Stake Give Fiat And Alfa Romeo Access To Mazda Skyactiv Technology?...”


  • avatar
    Chocolatedeath

    I love you Mazda dont do it. Before long Fiat will finger F@#!ing you and leaving with your cherry..um tech..

    • 0 avatar
      Lynchenstein

      I think this could be a very good thing. It could raise the “exotic” impression of Mazda and also increase the perceived “quality” of Alpha.

      Of course, it could go the other way.

    • 0 avatar
      tatracitroensaab

      Like it or not, Mazda cannot survive in its current form. It needs to gain volume, go premium, or die. As there is zero chance of Mazda becoming a luxury manufacturer, there really is only one choice….

      Fiat, I think, wouldn’t be the worst to partner with, but at the same time, yeah they should be careful. If they don’t want to partner with Fiat, they need to partner with someone else. I think the other Japanese manufacturers are out (they would have partnered up already if it made sense, a la Subaru and Toyota), Renault too (Nissan), Ford as well (obviously). PSA and GM would be awful, and Daimler or BMW make no sense. So who does that leave? Koreans, Fiat, or Volkswagen.

      • 0 avatar
        Lampredi

        “So who does that leave? Koreans, Fiat, or Volkswagen.”

        But Volkswagen (as I believe someone pointed out here a while ago) doesn’t do partnerships, it does takeovers…

    • 0 avatar
      dejal1

      Could be worse.

      Instead of Alfa Romeo, it could be Daimler-Benz.

      If it was DB, Mazda would end up as a torso somewhere in the woods, with no hands, feet or head. Dr. Zs house would be raided and there would be a lot of foil wrapped packages in his freezer.

  • avatar
    vrtowc

    It seems more likely that technology transfer would go other way. Comparing skyactiv and multiair bodes better for the later. Certainly a more advanced approach with brighter future.

    • 0 avatar
      Byron Hurd

      SkyActiv isn’t any single tech. Why assume it has to be either/or? MultiAir valvetrains combined with SkyActiv exhaust and transmission tech could make for a great product.

    • 0 avatar
      icemilkcoffee

      Actually the two technologies are not exclusive to each other- they could conceivably be combined into one engine.

    • 0 avatar
      npaladin2000

      SkyActiv engine tech is a combination of high compression, direct injection, and advanced piston design. MultiAir is a unique variable valve timing system. Frankly, SkyActiv is “better” since it also includes VVT, but MultiAir is a better VVT system. If they can work together, the two actually complement each other extremely well.

  • avatar
    stuntmonkey

    Fine, I’ll be the the one to say it….

    “It’s an offer they can’t refuse!”

  • avatar
    KalapanaBlack

    I think it’s good. Chrysler has had a sordid past with fuel economy leaders (the non-launch of their electric cars, the horrible Aspen hyprid). I think if Fiat and Mazda get into bed, it gives Mazda a stable corporate ally now that Ford vacated, and Fiat/Chrysler could benefit from the Skyactiv, which by all accounts is a cohesively delightful suite of technology that improves economy without hurting driving enjoyment.

    It also could finally see the dawning of the new Alfa age in the US. They’ve had, what, 20 false starts?

  • avatar
    npaladin2000

    This could be very good for both parties. Mazda could use a better European presence and access to alternative powertrain technologies like DCTs and Fiat’s Turbo and MultiAir systems. Fiat (and especially Chrysler) could use Mazda’s high compression piston design to increase efficiency across the board. And let’s face it, the SkyActiv-AT is a home run compared to any AT they’ve got.

    Both manufacturers know how to do sweet steering racks and suspension tuning, so likely there WON’T be a lot of cross-influence there.

  • avatar
    el scotto

    Mazda and Fiat are like my putting. When they come oh so close and lip out, vehement cursing and wishful thinking occurs. When they nail a 35 footer dead solid perfect, karma evens out on a cosmic level. I’d like a Jeep Grand Cherokee and a Miata in my driveway. This could work if they work smart and don’t get into peeing contests.

  • avatar
    tjh8402

    How much unused capacity does Fiat have at their factories (besides Europe where I assume there is a bunch)? I know one of Mazda’s big problems is that their line is exported from Japan. Does Fiat have plants that could be tooled to make Mazdas in countries with more favorable exchange rates?

  • avatar
    ciddyguy

    This could be good, but I just hope they don’t dilute their respective characteristics, as I’ve grown to really like what Mazda has done with their driving dynamics, as in the case of my 03 Protege5. That said, it needs another cog in the sport stick automatic to help with the highway mileage, at the very least.

    That said, I like Fiat’s approach, go small with the motors, but make them peppy, even in NA form, rather than go larger in displacement, that in and of itself is part of how to improve gas mileage, especially the city mileage.

    So on that note, if they both come to a halfway point, Mazda to drop engine size on their Mazda3 to something a bit less than 2.0L, use Skyactive, and perhaps MultiAir, we may have something truly great here, but leave the driving dynamics alone as they are.

    With that, Mazda may well be on their way to surviving, and Fiat/Chrysler can also benefit from Mazda’s tech as well.


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