R-Rated Beetle For Testosterone Enhancement

Bertel Schmitt
by Bertel Schmitt

Wolfsburg is working hard on making the (new) Beetle’s image a bit manlier. It hopes to get support for this endeavor from two R-Line packages that are based on the top “Sport” version: an exterior package and an interior package.

Says the press release: “The exterior package may be ordered separately, while the interior package is always offered as an extension of the R-Line exterior details.” You figure it out.

The exterior package comes with 18 inch alloys (19 inch optional) and some bumper and side panel mods. The interior package comes with sport seats “upholstered with an active-breathing fabric in “Kyalami” design” ( you figure it out again) and some badges.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Marko Marko on Sep 12, 2012

    I assume this is the Turbo Beetle, right? How much does the "R-Line" treatment cost?

  • Kyree Kyree on Sep 12, 2012

    I've always liked the Beetle, and have never thought of it as feminine, not even the 1998-2010 "New Beetle." I guess maybe I've never had any doubts about my own masculinity..?

    • See 1 previous
    • PrincipalDan PrincipalDan on Sep 12, 2012

      @Banger (I was in middle school, okay?) Sigh, I was just about to get my college diploma for my undergrad work. On an unrelated note doesn't the Beetle look like a storm troopers helmet in white against that evil background? :P

  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
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