Chengdu Sings Ode To Joe
It looks like news of the sacking of Joel Ewanick has not reached China. Or at least not Chengdu.
This yellow Chevrolet Camaro with a giant Manchester United sticker was spotted at the Chengdu Motor Show. Supposedly, the decoration is the idea of a local Chevrolet dealer, but who know’s, if public reaction is strong enough. Tycho of Carnewschina is checking the boxes:
“The Camaro is very popular in China: check! Soccer is very popular in China: check! Manchester United is by far the most famous soccer club in China: check! China is the biggest auto market in the world and GM is big out here: check! All good, what are the bean counters whining about?”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Fair enough...I can't imagine what it would be like to go through life 'pissed off' at all things that are leading to an excessive tax burden on our children...unless one chooses to do those things selectively as most people choose to do. 'As for Globalization…F that s#!t. To the rest of the world, sink or swim' Uhh, as far as the automotive business, I think you have it backwards. The US auto market is mature. Market share fights will be small and the key is profitability. Significant growth is only happening outside the US (US growth is just recovery) and any car company ignoring the global markets and cost savings associated with global platforms will fail. In other words, Chevy doesn't need to sponsor the Lions with a Lions edition Camaro. Chevy does need to grow globally to allow it a chance to succeed in the US given the competition.
The Camaro is very popular in China? I've seen exactly zero of these while I have seen at least ten 458s. GM might be doing well in the PRC but they're not doing that well.