Shoot The Pink: Hunt The Calamine Car

Bertel Schmitt
by Bertel Schmitt

This picture of a pink Mini was sent from Shanghai by longterm TTAC correspondent Daveinchina.

When I saw the picture, my eyes fixated my palm, palm accelerated in the direction of my forehead and smacked it so loud that Frau Schmitto-san came running from the other room, inquiring (to the best of her Japanese abilities :) “Are you alright?”

It dawned my smarting head that many months ago, I had called a hunt for pink cars. I asked to send the take of the hunt to shootthepink@gmail.com. Nothing arrived, so I declared the hunt a dud.

The dud was I: I had forgotten to enter shootthepink@gmail.com in my Outlook.

Today, I did. A wave of pink pics rushed into my computer. For which I send outrageously belated thanks.

Bob Fulkerson sent this fuzzy picture to shootthepink@gmail.com. He says it is a “Metro Kitty and Nini Powers.”

TTAC’s fashion correspondent Cameron Miquelon set this picture of a pink taxi. Where Cameron lives, they use it to transport victims of Poison Ivy.

I have many more. Eventually, they will run out – eventually. To prevent this from happening, please send pictures of pink Calamine Cars to shootthepink@gmail.com. I guarantee, the account is connected to my Outlook now. Please enclose your TTAC screen name for proper credit.

May the pink be with us.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Wodehouse Wodehouse on Aug 20, 2012

    I don't mind that pink Mini at all. I think it's a lot more interesting and palatable than yet another black windowed, black wheeled, matte black paint (looks cheap to me), me-too mobile that's currently all the rage. I saw a pale pink Cadillac SRX yesterday that was a bit too pale as if they weren't quite committed to having a pink car. Is that the new Mary Kay look?

  • Daveainchina Daveainchina on Aug 20, 2012

    I've seen Pink lambo's, pink jaguars, pink Cadillacs, heck any car you can think of I've seen here in pink in Shanghai. Sadly it gets a bit hard to take pictures as frequently I'm in a taxi when I see them or they pass me too quickly. But I will definitely keep sending them in as the opportunity presents itself.

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