Devotees of the Manchester United soccer club call for a boycott of the products made by the club’s sponsors. This famously includes Chevrolet. Last Monday, GM signed a seven year contract with Manchester United. A day before, GM’s Chief Marketing Executive Joel Ewanick, the architect of the deal, was fired. Manchester United supporters are opposed to their club going public on Wall Street. To put pressure on the Glazer family to ditch the plan, they ask the public to stay clear of the products of the club’s sponsors.
According to Reuters, “the call risks embarrassing the club just days after it signed a record-breaking shirt sponsorship deal with U.S. auto company General Motors.” According to TTAC, this can’t be good for Chevrolet and the people responsible for the deal.
The Manchester United Supporters Trust (MUST) accused the Glazers of hurting the team’s performance by saddling it with debt in a $1.23 billion takeover in 2005. MUST has around 180,000 members.