BMW Pulling Back on IEV Program, Charging Infrastructure One Reason

Ronnie Schreiber
by Ronnie Schreiber

Automobile magazine reports that BMW is backing away from its ambitious electrically powered i vehicle program. Uncertainty about continued government support, a crazy quilt of state and national policies around the globe, a lack of charging infrastructure and, perhaps most importantly, a continued lack of consumer acceptance are said to have contributed to BMW’s decision.

So far the proposed i5 “eco van” and the i1 city car have been put on ice. The higher profile i3 sedan and i8 sports car, which BMW was just touting on the 2012 auto show circuit, may also never see production, perhaps replaced by a plug-in hybrid, seen as more marketable. Though they’ve cited different figures, BMW at one point hoped to sell 100,000 i3 units a year as well as an additional 10,000 i8s. Perhaps indicative of the charging infrastructure problem, the non-profit arm of an investment company that had received a $709,000 federal grant to install 68 EV chargers in and around Syracuse, New York has now torn them out and is suing ECOtality, the maker of the Blink chargers, saying that the company misrepresented the ability of the chargers to track and charge individual users for their electricity usage.

Instead of users getting billed, Synapse Sustainability Trust, the non-profit division of Synapse Partners LLC, which installed the chargers, had to pay for the electricity. ECOtality denies any wrongdoing, saying that its chargers can track usage and costs through what it claims is it’s already successful membership system. The Blink chargers are being replaced by Coulomb Technologies “Chargepoint” stations, which apparently can bill individual users.

The grant was from the US Dept of Energy and was administered by the New York State Energy Research and Development Authority. Though NYSERDA had originally reimbursed the politically connected Synapse for the replacement costs, in the end Synapse had to pay back some of those funds and bear a greater share of the cost of replacement. Spokesmen for Synapse and NYSERDA now brag how no public moneys will be spent fixing their own mistake.

There’s some irony in BMW citing a lack of charging infrastructure for consumer acceptance of EVs as the charging stations are switched out in Syracuse. According to New York state DMV records and Syracuse.com, there are only 30 vehicles in the five county region that could conceivably use those 68 charging stations. Six Nissan Leafs, one Mitsubishi MiEV, 21 Chevy Volts, and a Toyota Prius (I’m assuming that’s one of the new plugin Prius models), plus one government-owned Ford.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can dig deeper at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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